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Prior to joining Britannia, Rejin was working as the Global Chief Information Officer at Wipro Enterprises
e4m Staff Sep 8, 2026 12:51 PM
At the Pitch CMO Summit 2026, the Britannia CMO emphasised that technology may enable brands, but it is deep cultural rootedness that turns them into ones people truly cherish
e4m Staff Sep 3, 2026 11:36 AM
Balasubramanian brings experience spanning technology, consulting and communications
e4m Staff Aug 31, 2026 11:21 AM
The publishing house emphasised that editorial recommendations is a standard component of the publishing process
e4m Staff Aug 29, 2026 12:01 PM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour
Sandhi Sarun Aug 21, 2026 5:38 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Sunidhi Vijay Aug 5, 2026 9:07 AM
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
As per reports, California and 11 other US states have challenged the proposed $110 billion merger
e4m Staff Jul 24, 2026 1:35 PM
California and 11 other states in the US have filed suit seeking preliminary injunction
e4m Desk Jul 14, 2026 11:40 AM
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
Desai served as Vice President – Consumer Insight, Media and Competitive Intelligence at Britannia Industries
e4m Staff Jun 11, 2026 3:34 PM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
Shamima Pereira comes on board as Business Head, while Sonia Kumar joins as AVP Strategy & Brand Solutions Lead
e4m Staff Apr 28, 2026 8:11 AM
Before joining VIPShaadi, Ritika Gupta worked at StayVista for more than six years
e4m Staff Apr 14, 2026 4:01 PM
Sonia joins SuperStuff.ai from Digitas India, where she served as COO
e4m Staff Apr 13, 2026 3:51 PM
Steve Wozniak questions AI’s depth, says current systems lack understanding, emotion and intent
e4m Staff Mar 31, 2026 2:52 PM
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
The 7th edition of the India Kids Summit will take place on 9 April 2026
e4m Staff Mar 17, 2026 5:15 PM
Prof. Krishnamurthy V. Subramanian is the first Indian economist to receive the distinction in the award’s 85-year history
e4m Staff Mar 11, 2026 9:41 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Prior to this, Sania Fazal was with Viacom18 Media as Senior Manager - Brand Solutions & Partnerships
e4m Desk Feb 24, 2026 10:48 AM
This ‘In the Spotlight’ features Subramaniam M’s four-decade journey, his views on the evolving role of communications, the impact of technology, and what professionals must do to stay relevant
Ritika Upmanyu Feb 23, 2026 4:24 PM
Annu Gupta joins the company following a 13-year stint at Britannia Industries
e4m Staff Feb 21, 2026 9:01 AM
Pack designs feature Captain America, Thor, Iron Man, Deadpool and Wolverine
e4m Staff Feb 20, 2026 5:59 PM
As part of the campaign, the brand has released three short digital films capturing relatable mix-ups
e4m Staff Feb 16, 2026 1:02 PM

















