monetization
Its performance comes amid the continued shift of video consumption and advertising towards streaming and digitally distributed channels
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
Prior to this, Sanchit Kashyap worked at TV Today Network's Hindi digital news platform 'The Lallantop'
e4m Staff Jul 14, 2026 10:47 AM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
Lalit Gangwar is a founding team member and will now lead all global business operations for Pocket FM’s audio business
e4m Staff Apr 21, 2026 10:01 AM
Prior to this, Akansha was with NDTV as Manager - Digital and Content Monetization
In her new role, Neha Singh Warrier will lead content monetization in the West & South Regions
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner Program
The partnership aims to unlock new revenue avenues across RailYatri’s digital and offline assets, including its association with IntrCity SmartBus
e4m Staff May 20, 2025 5:45 PM
Guest Column: Sankalp Mehrotra, ex-VP, Monetization, Flipkart, shares his second take on monetization levers of eCommerce platforms
Sankalp Mehrotra Oct 23, 2024 9:28 AM
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
e4m Staff Dec 13, 2023 1:26 PM
Agarwal, Chief Business Officer, Consumer Platform Advertising, InMobi, spoke to e4m about ad monetisation, personalisation, expansion plans and more
Kanchan Srivastava Jul 24, 2023 8:37 AM
She will be responsible for bolstering the partner business by focusing on advertiser growth and scaling GTM Platforms
exchange4media Staff Sep 8, 2021 12:57 PM
Brand partners conduct masterclass on content monetization
exchange4media Staff Aug 17, 2021 11:01 AM