The campaign has been conceptualised and created by L&K Saatchi & Saatchi

exchange4media Staff Dec 24, 2022 7:54 AM

Manika Batra?blur=25

Batra joins adidas' roster of women athletes - Mirabai Chanu, Lovlina Borgohain, Hima Das & Nikhat Zareen

exchange4media Staff Feb 17, 2022 11:24 AM

Amrutanjan Campaign?blur=25

The TVCs show both Chanu and Punia's Olympic triumph story as they are shown fighting pain with Amrutanjan’s advanced pain relief body range

exchange4media Staff Dec 4, 2021 12:00 PM


The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives

exchange4media Staff Oct 4, 2021 4:19 PM


Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM


Chanu will spearhead the campaigns on the company’s foundation range such as Nutrilite Daily, Omega and All Plant Protein

exchange4media Staff Aug 17, 2021 12:51 PM


Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns

exchange4media Staff Aug 9, 2021 8:59 AM

Madhukar kumar?blur=25

Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM


In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM


NFTs are digital collectibles available on an official marketplace & artists around the world have gone digital by minting different NFTs to cheer the players & keep the fans engaged

exchange4media Staff Jul 30, 2021 1:10 PM

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM


There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

Saikhom Mirabai Chanu for Adidas?blur=25

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

Abhishek Gupta?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM