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The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives

exchange4media Staff Oct 4, 2021 4:19 PM

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Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM

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Chanu will spearhead the campaigns on the company’s foundation range such as Nutrilite Daily, Omega and All Plant Protein

exchange4media Staff Aug 17, 2021 12:51 PM

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Hockey news recorded 9.3M pageviews across the network during the Tokyo Olympics

exchange4media Staff Aug 12, 2021 11:59 AM

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Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns

exchange4media Staff Aug 9, 2021 8:59 AM

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Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM

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In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

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NFTs are digital collectibles available on an official marketplace & artists around the world have gone digital by minting different NFTs to cheer the players & keep the fans engaged

exchange4media Staff Jul 30, 2021 1:10 PM

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Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

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There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

Saikhom Mirabai Chanu for Adidas?blur=25

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

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Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM