Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys

Anuja Jain May 20, 2026 8:43 AM

Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics

Pooja Yadav Apr 14, 2026 12:20 PM

As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM

Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing 

Sunidhi Vijay Feb 17, 2026 8:25 AM

Prior to this, Dhwani Shah was the Head of Media at Schbang

e4m Desk Jun 23, 2025 12:05 PM

With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving too 

Shalinee Mishra May 26, 2025 8:47 AM

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

Shalinee Mishra Apr 30, 2025 9:17 AM

The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said

exchange4media Staff Jun 23, 2023 4:00 PM

Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company

exchange4media Staff Sep 16, 2021 11:06 AM

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM