metrics
pi ventes avenues?blur=25

Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company

exchange4media Staff Sep 16, 2021 11:06 AM

double verify?blur=25

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

Yan Liu?blur=25

Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM

tiffany delmore?blur=25

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

martech?blur=25

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM

OOH?blur=25

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff Jan 18, 2019 8:14 AM

facebook logo?blur=25

The accusation has been made by a group of digital marketers in a lawsuit filed in the US court

exchange4media Staff Oct 18, 2018 9:17 AM

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive?blur=25

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais Jan 6, 2017 8:06 AM

MindShift Interactive celebrates 4 years with launch of new services?blur=25

On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services

exchange4media Staff Oct 9, 2015 10:32 AM

Create a successful brand, experts tell you how?blur=25

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna Nov 12, 2012 7:30 PM

Bigg Boss leads the social media race, KBC follows?blur=25

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti Nov 6, 2012 8:42 PM

Bigg Boss leads the social media race, KBC follows?blur=25

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti Nov 6, 2012 1:40 AM

Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital?blur=25

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe May 17, 2011 9:39 AM

ICC CWC’11:  1 in 3 broadband users followed WC final online: IMRB?blur=25

IMRB data shows that over 4 million fans, comprising a third of the total broadband users in the country, were getting cricket updates from the Internet even on the day of the finals between India and Sri Lanka.

exchange4media Staff Apr 6, 2011 9:10 AM