In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version

Nilanjana Basu Mar 20, 2023 8:32 AM


Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX

exchange4media Staff Feb 7, 2023 12:11 PM

POI conference?blur=25

At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’

exchange4media Staff Jan 20, 2023 8:40 AM


Guest Column: Sachin Sharma, Director, Enterprise Marketing Solutions, LinkedIn India, shares ways to navigate economic uncertainty and the winds of change

Sachin Sharma Dec 28, 2022 9:05 AM


Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM

Elon Musk Twitter?blur=25

Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition

Shantanu David Oct 7, 2022 8:40 AM


The excitement built-up in the Asia Cup among fans and brands will serve as a perfect prelude to the upcoming T20 World Cup slated for October

exchange4media Staff Aug 30, 2022 7:11 PM

Festive season?blur=25

Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early

Shantanu David Aug 12, 2022 8:37 AM


Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points

Shantanu David Jul 6, 2022 8:20 AM

Vi Ads?blur=25

Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels

exchange4media Staff Jun 1, 2022 5:00 PM

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Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM


While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM


Marketers are increasingly inclining toward automation and AI-based solutions to address challenges

Archana Khatri Das Jan 7, 2022 9:11 AM


This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set

exchange4media Staff Nov 17, 2021 4:04 PM

linkedin study?blur=25

The report, titled The Age of Agility, is a B2B technology buying survey for India

exchange4media Staff Oct 6, 2021 4:15 PM


The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio

exchange4media Staff Sep 29, 2021 12:23 PM