The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM

The app will bring over 500 stars through brand endorsement campaigns

exchange4media Staff Oct 29, 2020 11:43 AM

Guest Column: Vineet Sehgal, CMO, Quikr, says that with budget cuts marketers in the post-Covid world should look at reskilling their teams

Vineet Sehgal Oct 16, 2020 9:11 AM

Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times

exchange4media Staff Jul 10, 2020 8:50 AM

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'

exchange4media Staff Aug 21, 2019 8:26 AM

Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts

exchange4media Staff May 31, 2019 5:51 PM

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh Apr 5, 2019 8:37 AM

Report predicts businesses grounded in credibility, relevance and reliability will see trust at the very foundation for their success

exchange4media Staff Jan 9, 2019 1:21 PM

The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business.

exchange4media Staff Jun 21, 2018 1:13 PM

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas Aug 1, 2017 7:33 AM

In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy

Abid Hasan Mar 26, 2015 9:26 AM

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects

Abhinav Trivedi Jan 20, 2014 9:19 AM

A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey

Rahul Dubey May 5, 2012 9:05 PM