At e4m CTV Conference 2026, marketers argued that CTV's true value lies not in reach numbers, but in its ability to command attention, build trust, and translate into measurable business outcomes

e4m Staff Jun 13, 2026 8:34 AM

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities

Kanchan Srivastava May 21, 2026 8:36 AM

With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys

Anuja Jain May 20, 2026 8:43 AM

Industry heads explained that inflationary pressures driven by petroleum prices push up input & packaging costs; expansive, top-line marketing has shifted to calibrated & accountable investments

Chehneet Kaur Apr 6, 2026 8:45 AM

Anu Sehgal, Founder of Digital Mill Consultants, writes on AI tools that help marketers detect fake followers and inflated engagement

Anu Sehgal Mar 28, 2026 7:14 PM

For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing

Sunidhi Vijay Mar 19, 2026 9:34 AM

Inteliphyle Unified Medio View Study (UMVS) report calls for a rethink of how marketers evaluate effectiveness

e4m Staff Mar 16, 2026 4:30 PM

At the Pitch CMO Summit 2026, top marketers talk about crafting meaningful brand experiences in an AI-first world

e4m Staff Mar 13, 2026 6:29 PM

According to an estimate, India’s online home services market is projected to grow at a CAGR of 18–22% to reach ₹8,500–8,800 crore by FY30

Pooja Yadav Mar 12, 2026 9:00 AM

For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders

Sunidhi Vijay Mar 11, 2026 8:30 AM

At the launch of PMAR 2026, Puri, CEO of Cipla Health, shared that marketers must adapt quickly to change, test ideas before scaling them and measure outcomes rigorously

e4m Staff Feb 25, 2026 9:08 AM

According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in 2024 to 49% in 2025

Shalinee Mishra Feb 13, 2026 9:24 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed

Shantomoy Ray Feb 4, 2026 7:48 AM

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace

Shantanu David Jan 29, 2026 8:45 AM

Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness

Sunidhi Vijay Jan 15, 2026 8:48 AM

The question in the industry is no longer whether attribution will get harder. It is whether it will finally become something marketers can stand behind

Shantanu David Jan 15, 2026 8:37 AM

FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed

Kanchan Srivastava Jan 8, 2026 9:03 AM

DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

Shantanu David Jan 6, 2026 8:13 AM

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; attribution fatigue turned unease into active scepticism

Shantanu David Dec 30, 2025 9:24 AM

Heightened ROI scrutiny, increased performance-led investments, sharper personalisation and long-term brand building - defined the 2025 playbook, say leaders 

Kanchan Srivastava Dec 16, 2025 8:27 AM

At the e4m Martech AI Summit, Sowmya Iyer - Founder, DViO Digital, DViOone & Mesh AI, said the biggest bottleneck in modern marketing is fragmented data

e4m Staff Dec 10, 2025 4:43 PM

It highlights the leaders defining India's next decade through exceptional fitness discipline and marketing innovation, featuring an expanded cohort of 45 fitness champions alongside 100 top marketers

e4m Staff Dec 4, 2025 4:12 PM

Speakers shared how their organisations are approaching AI to enhance creativity, improve operational efficiency, and drive more relevant engagement

e4m Staff Dec 3, 2025 4:14 PM

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment offering a high level of immersion and undivided attention

Sunidhi Vijay Nov 18, 2025 8:46 AM

LinkedIn has released new insights to help marketers find success in a challenging macro environment

e4m Staff Nov 11, 2025 6:15 PM

Sessions were designed in smaller group clusters, encouraging focused, peer-driven engagement

e4m Staff Nov 6, 2025 5:29 PM

The BW Top 100 Marketers 2025 power list will be revealed on 26th September 2025 at The Leela Ambience, Gurugram, in a gala ceremony, bringing together the country’s most influential marketing leaders

e4m Staff Sep 23, 2025 12:56 PM

Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits

Shantanu David Sep 15, 2025 8:40 AM

The CCI scrutiny could sort the lack of price transparency and act as a motivation for greater diversification in India’s programmatic ecosystem, share experts

Shantanu David Aug 14, 2025 8:37 AM

While developers & AI optimists praised GPT-5’s leap in coherence over long text and ability to maintain context, agency leaders expressed concern over reliability of factual claims

Shantanu David Aug 11, 2025 8:26 AM

Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle

Aditi Gupta Jul 30, 2025 9:05 AM

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts

Shantanu David Jul 23, 2025 9:04 AM

For marketers, the Agent can browse the web, scroll, click, fill forms, and generate Excel and PowerPoint files

Shantanu David Jul 18, 2025 8:36 AM

We take a look at what makes marketing execs the perfect fit for leading an establishment 

Anuja Jain Jul 17, 2025 12:57 PM

Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results

Shantanu David Jul 7, 2025 8:53 AM

With over 20 years of experience in the media industry and content creation, including 8.5 years of impactful experience at Meta, Jinu brings a wealth of expertise to his new role

e4m Staff Jun 20, 2025 3:31 PM

As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more complex

Shantanu David Apr 28, 2025 8:23 AM

To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not just creatively but in terms of relevance, say industry heads

Shantanu David Apr 11, 2025 8:00 AM

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the moment as a reset, not a rupture

Tasmayee Laha Roy and Chehneet Kaur Apr 10, 2025 9:12 AM

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand loyalty

Shantanu David and Jagruti Verma Mar 20, 2025 8:49 AM

As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones & desktops. Marketers must take cognizance, say experts 

Kanchan Srivastava Mar 10, 2025 9:00 AM

The expanded search and seizure powers could bring stricter financial oversight for influencers and content creators, many of whom operate through informal agreements and varied payment structures 

e4m Staff Mar 7, 2025 11:18 AM

Marketers and tech experts say agentic AI can enable dynamic, hyper-personalized marketing, optimise bidding, and enhance ad spend efficiency, but one needs to be mindful of the ethics

Shantanu David Feb 26, 2025 8:35 AM

Brands who have advertised on LinkedIn say the portal's social ecosystem helps in amplifying campaigns thanks to factors like user-generated data and growing member base  

Sunidhi Vijay Feb 25, 2025 8:56 AM

LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India

e4m Staff Feb 19, 2025 12:32 PM

Industry experts anticipate a positive ripple effect on the economy, with businesses gearing up to capitalise on the rising purchasing power

e4m Staff Feb 1, 2025 8:24 PM

By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly amplifies purchasing power

e4m Staff Feb 1, 2025 4:34 PM