Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early

Shantanu David Aug 12, 2022 8:37 AM

Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points

Shantanu David Jul 6, 2022 8:20 AM

Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels

exchange4media Staff Jun 1, 2022 5:00 PM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM

While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM

Marketers are increasingly inclining toward automation and AI-based solutions to address challenges

Archana Khatri Das Jan 7, 2022 9:11 AM

This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set

exchange4media Staff Nov 17, 2021 4:04 PM

The report, titled The Age of Agility, is a B2B technology buying survey for India

exchange4media Staff Oct 6, 2021 4:15 PM

The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio

exchange4media Staff Sep 29, 2021 12:23 PM

The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns

exchange4media Staff Sep 2, 2021 4:06 PM

According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)

exchange4media Staff Aug 25, 2021 8:31 AM

The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business

exchange4media Staff Jun 9, 2021 12:30 PM

The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams

exchange4media Staff Mar 16, 2021 12:21 PM

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM

The app will bring over 500 stars through brand endorsement campaigns

exchange4media Staff Oct 29, 2020 11:43 AM

Guest Column: Vineet Sehgal, CMO, Quikr, says that with budget cuts marketers in the post-Covid world should look at reskilling their teams

Vineet Sehgal Oct 16, 2020 9:11 AM

Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM