marketers
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
exchange4media Staff Jul 27, 2020 11:26 AM
e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times
exchange4media Staff Jul 10, 2020 8:50 AM
The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle
exchange4media Staff Aug 30, 2019 8:39 AM
The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'
exchange4media Staff Aug 21, 2019 8:26 AM
Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts
exchange4media Staff May 31, 2019 5:51 PM
Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently
Shweta Raaj Singh Apr 5, 2019 8:37 AM
Report predicts businesses grounded in credibility, relevance and reliability will see trust at the very foundation for their success
exchange4media Staff Jan 9, 2019 1:21 PM
The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business.
exchange4media Staff Jun 21, 2018 1:13 PM
As July draws to a close, we take a look at how marketers reacted to the new tax regime
Venkata Susmita Biswas Aug 1, 2017 7:33 AM
In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy
Abid Hasan Mar 26, 2015 9:26 AM
With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?
Collin Furtado Mar 9, 2015 8:46 AM
Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike
Abhinna Shreshtha Mar 20, 2014 9:06 AM
Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget
exchange4media Staff Mar 10, 2014 10:29 AM
Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget
exchange4media Staff Mar 10, 2014 8:03 AM
Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects
Abhinav Trivedi Jan 20, 2014 9:19 AM
A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey
Rahul Dubey May 5, 2012 9:05 PM
“2011 undoubtedly shall be ‘the year of tablets’, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, ‘I don’t mind ads because they pay for my attention by giving me valuable content for free’,” says CR Vinay, Founder & MD, Customer Centria.
exchange4media Staff Jul 2, 2011 8:30 AM
The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, the Summit will have India’s top marketers sharing their marketing mantras. The Pitch CMO Summit this year also marks the seventh anniversary celebrations of ‘Pitch’ magazine.
exchange4media Staff Nov 16, 2010 7:26 AM
Pitch CMO Summit 2010: Stage set for top marketers to share their winning mantras in Mumbai tomorrow
‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers sharing their marketing mantras at the Pitch CMO Summit in Mumbai on November 16, 2010. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
exchange4media Staff Nov 15, 2010 7:26 AM
