marketers
The theme of this edition of the conference is ‘The Agile Marketer’
exchange4media Staff Mar 24, 2023 8:05 AM
The summit will be held on Friday, 24th March, 2023, in Mumbai
exchange4media Staff Mar 22, 2023 8:38 AM
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Nilanjana Basu Mar 20, 2023 8:32 AM
Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX
exchange4media Staff Feb 7, 2023 12:11 PM
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
exchange4media Staff Jan 20, 2023 8:40 AM
Guest Column: Sachin Sharma, Director, Enterprise Marketing Solutions, LinkedIn India, shares ways to navigate economic uncertainty and the winds of change
Sachin Sharma Dec 28, 2022 9:05 AM
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Shantanu David Nov 18, 2022 8:41 AM
Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition
Shantanu David Oct 7, 2022 8:40 AM
The excitement built-up in the Asia Cup among fans and brands will serve as a perfect prelude to the upcoming T20 World Cup slated for October
exchange4media Staff Aug 30, 2022 7:11 PM
Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early
Shantanu David Aug 12, 2022 8:37 AM
Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points
Shantanu David Jul 6, 2022 8:20 AM
Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels
exchange4media Staff Jun 1, 2022 5:00 PM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
Niraj Ruparel Apr 4, 2022 8:51 AM
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Archana Khatri Das Jan 10, 2022 9:05 AM
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges
Archana Khatri Das Jan 7, 2022 9:11 AM
This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set
exchange4media Staff Nov 17, 2021 4:04 PM
The report, titled The Age of Agility, is a B2B technology buying survey for India
exchange4media Staff Oct 6, 2021 4:15 PM
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio
exchange4media Staff Sep 29, 2021 12:23 PM
