The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns

exchange4media Staff Sep 2, 2021 4:06 PM

According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)

exchange4media Staff Aug 25, 2021 8:31 AM

The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business

exchange4media Staff Jun 9, 2021 12:30 PM

The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams

exchange4media Staff Mar 16, 2021 12:21 PM

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM

The app will bring over 500 stars through brand endorsement campaigns

exchange4media Staff Oct 29, 2020 11:43 AM

Guest Column: Vineet Sehgal, CMO, Quikr, says that with budget cuts marketers in the post-Covid world should look at reskilling their teams

Vineet Sehgal Oct 16, 2020 9:11 AM

Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times

exchange4media Staff Jul 10, 2020 8:50 AM

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

The theme of the conference will be 'Transformative Technologies for Marketing in 2020 and Beyond'

exchange4media Staff Aug 21, 2019 8:26 AM

Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts

exchange4media Staff May 31, 2019 5:51 PM

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh Apr 5, 2019 8:37 AM

Report predicts businesses grounded in credibility, relevance and reliability will see trust at the very foundation for their success

exchange4media Staff Jan 9, 2019 1:21 PM

The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business.

exchange4media Staff Jun 21, 2018 1:13 PM

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas Aug 1, 2017 7:33 AM

In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy

Abid Hasan Mar 26, 2015 9:26 AM