As per the weekly data, Dangal continues to lead in the combined (U+R) and rural markets

exchange4media Staff Jun 11, 2020 2:07 PM

e-Content Jam?blur=25

As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff May 30, 2020 8:50 AM


The mega serial will be aired every day at 8 pm from May 18 onwards

exchange4media Staff May 18, 2020 2:56 PM


The show will air daily starting from May 4 from 7-9 PM

exchange4media Staff May 4, 2020 1:37 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 25, 2020 10:11 AM

Ramayan Mahabharat?blur=25

According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan

exchange4media Staff Apr 23, 2020 1:25 PM

DD National?blur=25

The return of shows like Mahabharat has changed the viewer profile of the channel with more kids tuning in

exchange4media Staff Apr 16, 2020 3:32 PM

Ramayan Mahabharat?blur=25

As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19

exchange4media Staff Apr 9, 2020 12:33 PM


The Ministry of Information & Broadcasting has also issued an advisory to cable operators for mandatory carriage of DD, LSTV & RSTV channels

exchange4media Staff Mar 31, 2020 11:09 AM


The 2013 mythological saga will be telecast every Monday to Friday at 9 pm

exchange4media Staff Mar 30, 2020 12:44 PM

Ramayana Mahabharat?blur=25

Prasar Bharati CEO Shashi Shekhar hinted in a tweet that efforts to bring back the iconic mythological megaseries are underway

exchange4media Staff Mar 26, 2020 2:51 PM

TV First?blur=25

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM


With Sony Entertainmentmaking ‘Porus’ on a budget of Rs. 500 crore, we take a look at other mega-budget shows which can give Bollywood serious competition with their potential

Dolly Mahayan Aug 23, 2017 7:34 AM

Live India carries out sting operation to reveal theft of info?blur=25

Christened Operation Mahabharat, the aim of the entire operation was to reveal how touts throughout the country are selling confidential information of people, especially related to their banking and mobile accounts

exchange4media Staff Aug 12, 2014 11:00 AM

Sterling Holidays urges travellers to unveil little known facts of India?blur=25

The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog

Twishy Oct 22, 2013 7:59 AM

Vijay TV launches Mahabharata in Tamil?blur=25

The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created

Deepa Balasubramanian Oct 10, 2013 8:03 AM

OOH adds muscle to communication strategy of big ticket TV shows?blur=25

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz

Priyanka Nair Sep 18, 2013 8:31 AM

Star Plus launches Mahabharat; aims to engage youth with the epic?blur=25

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan Sep 9, 2013 8:56 AM