Amul invokes nostalgia by bringing back 90s ads during Ramayan & Mahabharat DD retelecast

The dairy brand shared some of its classic ads through its social media handles

e4m by exchange4media Staff
Updated: Apr 6, 2020 2:10 PM
Amul ads

On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a 21-day lockdown in the light of the coronavirus pandemic.

The dairy brand had earlier tweeted that it’s going into ‘retro mode’ by bringing back some of its classic ads from the bygone era. These include ads for Amul Ice Creams, Amulya Premium Dairy Whitener and Amul Butter among others.

Amul’s social media handles shared some of these iconic ads, reviving nostalgia with its familiar and catchy jingles.

After India went into lockdown, Prasar Bharati announced that it will retelecast two of India’s iconic TV shows – Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharata. The BARC ratings for the former were the highest for any GEC show since 2015.

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