Ramayan & Mahabharat see nearly 14x jump in advertisers count for DD
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan
The telecast of Ramayan and Mahabharat on Doordarshan are not only grabbing more eyeballs but increasing number of advertisers every week. According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media, they two classics have witnessed a 14x and 12x increase in advertisers count.
The daily Free Commercial Time (FCT) for the shows is around 1900 to 2000 seconds across both programmes on Doordarshan.
The report also states that the Hindi GEC in HSM is at an all-time high with 8.5 billion impressions with mythological shows leading the way. HSM Urban is at an all-time high for the third week in row. In Week 15, mythological shows contributed 43% to Hindi GEC, garnering 109 billion viewing minutes watched by 353 million viewers.
The report also states that the overall FCT grew 7% in week 15 over the previous week and the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15. The top ten advertisers’ inventory has grown by 18% and next 40 is up 10% in week 15 over the previous week.
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