At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

Guest Column: Mohenesh Chamith Buthgumwa, Director Isobar Sri Lanka, believes now is the right time for experimentation in the advertising industry

Mohenesh Chamith Buthgumwa Jan 2, 2020 8:42 AM

Guest Column: Dr Amit Nagpal, President & Co-founder of Bloggers Alliance, writes on digital marketing trends that are likely to rule in 2020

Dr Amit Nagpal Dec 27, 2019 2:44 PM

Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Automation of media channels will make it easier to collect data, said Saha as he shared insights on the role of Artificial Intelligence and Machine Learning

exchange4media Staff Nov 7, 2019 8:26 AM

With the digital classifieds industry booming in India, deeper internet penetration, an experimental and ever-expanding customer base, and free mobile data, all add to an expanding industry

exchange4media Staff Nov 4, 2019 1:33 PM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

Madhukar plans to build a robust data science team to enhance Shine.com’s candidate and recruiter experience

exchange4media Staff Jun 28, 2019 4:37 PM

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz Jun 27, 2019 10:14 AM

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM

Rai, VP, Oracle spoke about the brand's focus on simplifying enterprise technology and generating awareness about cloud and emerging technologies like ERP/SCM

Ruhail Amin May 10, 2019 9:22 AM

Hike pioneers research collaboration with Indian universities & research institutions to help enable more deep-rooted research in AI & ML in the country

exchange4media Staff May 6, 2019 5:03 PM

HOOQ plans to localise English-language content for Indian audiences in Hindi, Tamil and Telugu by the end of 2019

exchange4media Staff Apr 29, 2019 11:12 AM

Hike Sticker Chat has over 30,000 stickers available in 40+ Indian languages and dialects built on the latest Machine Learning technologies

exchange4media Staff Apr 17, 2019 6:37 PM

Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019

Anup Sharma Jan 14, 2019 8:40 AM