Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019

Anup Sharma 14-January-2019

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan 06-December-2018

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas 20-November-2018

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

Chairman & CEO, AMEA, Russia, and CIS, Mindshare, delivered a masterclass on artificial intelligence, what it means, how it can be used and results verified to a packed audience

exchange4media Staff 19-November-2018

The overarching theme for the exchange4media Conclave is 'Marketer and Machine: How AI will transform marketing?' The event will be held on November 16 in Mumbai

exchange4media Staff 13-November-2018

With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences

exchange4media Staff 04-July-2018

The likes of Adobe’s Vice President of Design, Jamie Myrold, artist Mario Klingemann and Pentagram partner Natasha Jen came together and kicked off a discussion about all the ways the rise of artificial intelligence can actually aid in the creative process.

exchange4media Staff 19-June-2018

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Dolly Mahayan 14-June-2018

Criteo Customer Acquisition Beta will help retailers re-target customers, give them personalized product recommendations

Dolly Mahayan 11-May-2018

Raghavan will lead a team of data scientists and engineers at Ola, and scale the company’s data-science Infrastructure to find solutions for the varied mobility needs of the country

exchange4media Staff 10-February-2017