Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

Madhukar plans to build a robust data science team to enhance Shine.com’s candidate and recruiter experience

exchange4media Staff Jun 28, 2019 4:37 PM

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz Jun 27, 2019 10:14 AM

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM

Rai, VP, Oracle spoke about the brand's focus on simplifying enterprise technology and generating awareness about cloud and emerging technologies like ERP/SCM

Ruhail Amin May 10, 2019 9:22 AM

Hike pioneers research collaboration with Indian universities & research institutions to help enable more deep-rooted research in AI & ML in the country

exchange4media Staff May 6, 2019 5:03 PM

HOOQ plans to localise English-language content for Indian audiences in Hindi, Tamil and Telugu by the end of 2019

exchange4media Staff Apr 29, 2019 11:12 AM

Hike Sticker Chat has over 30,000 stickers available in 40+ Indian languages and dialects built on the latest Machine Learning technologies

exchange4media Staff Apr 17, 2019 6:37 PM

Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019

Anup Sharma Jan 14, 2019 8:40 AM

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan Dec 6, 2018 8:25 AM

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

Chairman & CEO, AMEA, Russia, and CIS, Mindshare, delivered a masterclass on artificial intelligence, what it means, how it can be used and results verified to a packed audience

exchange4media Staff Nov 19, 2018 8:08 AM

The overarching theme for the exchange4media Conclave is 'Marketer and Machine: How AI will transform marketing?' The event will be held on November 16 in Mumbai

exchange4media Staff Nov 13, 2018 9:04 AM

With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences

exchange4media Staff Jul 4, 2018 2:52 PM

The likes of Adobe’s Vice President of Design, Jamie Myrold, artist Mario Klingemann and Pentagram partner Natasha Jen came together and kicked off a discussion about all the ways the rise of artificial intelligence can actually aid in the creative process.

exchange4media Staff Jun 19, 2018 2:58 PM