lowe
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 12:02 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 11:43 AM
The tussle centred on the reconstitution of Dish TV’s board, with Yes Bank pushing for changes amid concerns over corporate governance and management control
e4m Staff Apr 10, 2026 10:00 AM
Before this move, Varun Anchan served as Executive Creative Director at MullenLowe Lintas Group
Natasha Tuli, Founder of Soulflower, says that while women’s representation in leadership has grown, true leadership goes beyond visibility and is about building institutions that endure
Natasha Tuli Mar 14, 2026 9:05 AM
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
Dubai will host the 1 Billion Followers Summit 2026 from 9–11 January, uniting top global creators
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
e4m Staff Dec 22, 2025 5:03 PM
Gonzalo Olivera to take over as President and lead creative, strategy, delivery and operations
Even with MullenLowe retired as a global brand, its philosophy of smart mayhem, creative energy, and challenger-brand thinking continues to influence advertising
e4m has learnt from reliable sources that, MullenLowe Lintas Group India’s current CEO, S Subramanyeswar will take charge as Chief Strategy Officer – Omnicom Advertising India
Neeta Nair Dec 1, 2025 9:42 PM
Creative powerhouses FCB, DDB, and MullenLowe to retire as Omnicom ushers in new phase
Under the new structure, there will be three standalone creative networks: BBDO, McCann and TBWA
For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement
Soumya Gawri Nov 1, 2025 8:28 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Through this association, Dravid will feature in campaigns across television, digital, and social media
Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South
e4m Staff Oct 6, 2025 10:58 AM
Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume
Krishna Iyer Sep 22, 2025 9:10 AM
The film is conceptualized by Lowe Lintas and directed by Prasoon Pandey
e4m Staff Sep 12, 2025 4:32 PM
As per a report from NoFiltr, brands are now looking at how deeply a creator can persuade and mobilize their audience rather than just how many people follow them
Shalinee Mishra Aug 28, 2025 9:46 AM
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
e4m Staff Aug 25, 2025 3:18 PM
The mandate, led out of the Lowe Lintas Gurgaon office, will cover creative strategy and integrated communication across platforms
e4m Staff Jul 17, 2025 3:55 PM
The event showcased Fireback’s promise of authentic Thai flavours at its new address inside Nilaya Anthology, Peninsula Corporate Park, Lower Parel West
e4m Staff Jul 16, 2025 7:43 PM
Naveen Gaur will take on the role of Founder & CEO at Fairway Consulting India
This is in addition to Prasad’s national role as Chief Strategy Officer
e4m Staff Jul 2, 2025 12:28 PM
From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025
Anjana Naskar Jun 18, 2025 9:06 AM
José Miguel Sokoloff, President-Global Creative Council, MullenLowe Group, & President-Team Unilever, IPG, spoke to Neeta Nair on the future of agencies, creativity & staying relevant
Neeta Nair Jun 17, 2025 8:40 AM
The 'Dirty Money campaign, created for Steadfast's Money Counting Machine, puts the spotlight on the metaphorical and literal dirt attached to money
e4m Staff Jun 15, 2025 2:42 PM
The campaign, conceptualised by Lowe Lintas, uses voice-overs by artists like Ila Arun, Archana Puran Singh, Raghubir Yadav and Gopal Dutt
Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising Group fit into the picture?
Kanchan Srivastava May 30, 2025 8:37 AM
The campaign will engage audiences through exclusive pre-match commentary featuring Jatin Sapru and cricketer Suresh Raina
e4m Staff Apr 29, 2025 12:37 PM
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
The campaign highlights how users can now tap to pay or scan to pay with ease
e4m Staff Dec 16, 2024 4:36 PM
The campaign was developed together with creative agencies MullenLowe Singapore and MullenLowe Lintas Group
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
e4m Blog: In this article, let’s decode ways to create high-quality content, use hashtags strategically, leverage Instagram stories and reels for wider reach and more
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
e4m Staff Aug 31, 2024 8:21 AM