The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

In this role, Duggal will look into the partnerships with existing clientele and will actively contribute to strategizing and acquiring new clients

exchange4media Staff Jan 22, 2021 1:55 PM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life

exchange4media Staff Jun 15, 2020 10:00 PM

The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand

exchange4media Staff Feb 3, 2020 4:53 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy

exchange4media Staff Nov 25, 2019 5:27 PM

While the new logo is inspired by a question mark, which represents curious nature, the fluid form stands for an adaptive instincts and overall transformation

exchange4media Staff Nov 11, 2019 2:54 PM

The appointments include Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar 

exchange4media Staff Jul 23, 2019 2:02 PM

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale Dec 27, 2018 9:08 AM

Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the brand

exchange4media Staff Aug 2, 2018 3:58 PM

The companies will work on multiple projects in phases to design and build systems for solving some key challenges around garnering insights from massive amounts of marketing data

exchange4media Staff Jun 22, 2018 4:21 PM

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Dolly Mahayan Jun 14, 2018 8:51 AM

Gupta’s last stint was with SVG Media Pvt Ltd as National Head – Branding & Performance

exchange4media Staff May 31, 2018 3:51 PM

There is one most often the talked-about dominant theme in our industry i.e. “Change”. It's a cliché to say “Change is the Only Constant” but when the change happens at a logarithmic scale then either one perishes or flourishes depending on the readiness

Prasad Shejale Jan 13, 2018 9:27 AM

The agency took the first step towards its expansion plans with the opening of a new office in Gurgaon

exchange4media Staff Dec 21, 2017 5:46 PM

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

exchange4media Staff Aug 17, 2017 4:03 PM

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh Nov 28, 2012 7:02 PM