The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption

exchange4media Staff Aug 1, 2022 1:45 PM

Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM

Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers

exchange4media Staff Feb 5, 2021 8:54 AM

TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities

exchange4media Staff Aug 25, 2020 1:59 PM

The agency aim at strengthening Universal Music India’s position among existing consumers while establishing new followers and admirers for their artistes

exchange4media Staff Aug 13, 2020 3:12 PM

The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE

exchange4media Staff Jul 22, 2020 12:46 PM

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM

The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

exchange4media Staff Dec 26, 2019 12:17 PM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Lord Michael Dobbs, Sir Michael Peat and Lorna Tilbian also stepped down as directors along with Saatchi

exchange4media Staff Dec 11, 2019 9:07 AM

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

TheSmallBigIdea will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms

exchange4media Staff Sep 3, 2019 12:02 PM