Healthcare was a major concern with several spurious claims about cures and preventions of COVID-19

exchange4media Staff Jul 31, 2020 8:51 AM

The OTT player will celebrate the occasion by showcasing a unique line-up of critically and commercially acclaimed movies like A Better Life, Nim’s Island, Furry Vengeance

exchange4media Staff Jun 20, 2020 8:00 PM

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

With more consumers turning to online financial services over brick and mortar locations, Google has identified an increase in personal loan ads with misleading information on lending terms

exchange4media Staff May 4, 2020 2:38 PM

Reports also suggest that the social media giant has rolled out similar policies for its Marketplace platform

exchange4media Staff Feb 26, 2020 5:48 PM

Hosted by FSDL, the tournament starts on 24 February and will be held at Reliance Corporate Park Football Ground, Ghansoli in Navi Mumbai

exchange4media Staff Feb 24, 2020 5:28 PM

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge

exchange4media Staff Jan 14, 2020 10:57 AM

Calling an end to the seven-month long wait, the ISL 2019-20 was broadcast in 7 languages and on 20 channels, plus Hotstar. 34 million viewers tuned in to watch the opening game of the season

exchange4media Staff Oct 25, 2019 7:39 PM

The association will drive engagement with ISL audiences across the Indian subcontinent over the next five months

exchange4media Staff Oct 25, 2019 12:16 PM

A Little Late with Lilly Singh will be aired every Saturday and Sunday at 8 PM on Star World

exchange4media Staff Sep 27, 2019 4:10 PM

As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way

Dolly Mahayan Sep 6, 2019 8:59 AM

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff Jun 29, 2019 1:54 PM

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas Feb 19, 2019 7:55 AM

Arch rivals Kerala Blasters to clash with ATK in the opening match; opening weekend will also feature matches involving Chennaiyin FC and NorthEast United FC 

exchange4media Staff Jan 24, 2019 5:28 PM

Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports

exchange4media Staff Jan 23, 2019 12:19 PM

Shows to be telecast on January 25 will highlight India’s architectural marvels & other popular folk tales

exchange4media Staff Jan 22, 2019 12:41 PM