iom
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Harkirat Bedi has been onboarded as the Chief Executive Officer of Axiom Ayurveda Pvt. Ltd
Ratanjankar, Senior VP at Reliance Retail, explains how customer-centricity and data-driven personalization are reshaping India's diverse retail landscape
e4m Staff Feb 11, 2026 3:55 PM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Whether its diamonds speaking of individuality, fried chicken giving a wink, or cars getting roasted online, it’s clear that holiday-era advertising has arrived early
Soumya Gawri Nov 29, 2025 8:45 AM
His mandate includes scaling people systems, strengthening leadership capabilities, and driving business alignment across functions
The campaign, which comprises four films, also features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan
e4m Staff Sep 30, 2025 1:16 PM
The power couple stars in its latest brand campaign, “Time aur Paise Dono Bachaye"
e4m Staff May 14, 2025 1:45 PM
Emporiom Digital will lead end-to-end social media strategy, content creation, and omnichannel storytelling to drive deeper audience connections and premium positioning across platforms
e4m Staff Apr 15, 2025 5:08 PM
Lalatendu Panda, Sr VP & Business Head, JioMart (Grocery) Business was awarded the CMO Growth Award at Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 22, 2025 10:03 AM
RadioMango Mixtape is an informal and interactive music event where musicians present their songs along with the stories behind them
e4m Staff Feb 13, 2024 10:11 AM
The campaign has been conceptualized by Saatchi & Saatchi Propagate
exchange4media Staff Apr 26, 2023 12:18 PM
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
The campaign has been conceptualized by Saatchi & Saatchi Propagate
exchange4media Staff Mar 4, 2023 9:38 AM
The agency will manage brand-building solutions, high-decibel tactical launches and also lead social media and content strategy
exchange4media Staff Feb 27, 2023 9:22 AM
The ad films have been conceptualised by L&K Saatchi & Saatchi
exchange4media Staff Jan 22, 2023 10:00 AM
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
exchange4media Staff Aug 29, 2022 4:23 PM
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
Kanchan Srivastava Aug 1, 2022 8:26 AM
The company already has a strong presence in the US, Europe and China markets
Kanchan Srivastava Jul 28, 2022 8:19 AM
Xiaomi will integrate recommendations from Tabolla's publisher network as part of their long-term strategic partnership
exchange4media Staff Sep 17, 2021 12:31 PM
Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21
exchange4media Staff Jul 21, 2021 9:19 AM
Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base
exchange4media Staff Jul 13, 2021 2:39 PM
The digital campaign picks up from last season’s story-arc where lead character Srikant tries to find a decent desk job for himself, and it shows him being interviewed by business stalwarts
exchange4media Staff Jun 2, 2021 4:04 PM
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
exchange4media Staff Aug 12, 2020 8:18 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM