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Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

TRAI?blur=25

The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM

Sudhir Sitapati Joins Asian Paints as Independent Director?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Staff May 29, 2026 12:41 PM

The Role of Mentorship: Building Talent, Communities, and Long-Term Careers?blur=25

At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures

e4m Desk May 29, 2026 12:29 PM

The economic ripple effects and new realities of AI adoption?blur=25

At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world

e4m Staff May 29, 2026 11:22 AM

SIGNAL-LED MEDIA PLANNING?blur=25

Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix

Shripad Kulkarni May 29, 2026 8:52 AM

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Desk May 28, 2026 5:54 PM

Bashir Badr?blur=25

Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026

e4m Staff May 28, 2026 3:42 PM

VISA x SRK | A Sneak Peek into Power?blur=25

The partnership aims to reflect the aspirations of a fast-evolving India

e4m Staff May 28, 2026 2:54 PM

Kailashnath Adhikari: Celebrating a Legacy of Media and Policy Leadership?blur=25

Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals

e4m Staff May 28, 2026 2:09 PM

Who will own the Narrative in 2030: Companies, Leaders, or Communities??blur=25

Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication

e4m Staff May 28, 2026 2:08 PM

Raj Thakkar Joins dentsu India as Senior Director for Sports and Gaming?blur=25

In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships

e4m Desk May 28, 2026 1:52 PM

From Representation to Real Power: What Leadership Needs Next?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like

e4m Staff May 28, 2026 1:04 PM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

WPP Media Elevates Jaison Dsouza to Senior Director Role?blur=25

In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels

e4m Desk May 28, 2026 9:38 AM

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Colin Fleming Joins OpenAI as Chief Marketing Officer, Business?blur=25

Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow

e4m Staff May 28, 2026 8:39 AM

Suchit Kakar, Aditya Birla Fashion & Retail?blur=25

Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India

e4m Desk May 28, 2026 8:09 AM

Ben's cookies?blur=25

As part of the rollout, the company reportedly aims to launch as many as 10 outlets during the current financial year across Delhi and Mumbai

e4m Staff May 27, 2026 5:32 PM

India's Policy Landscape: Opportunities, Challenges, and Evolving Policy Leadership?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders explored how India’s policy ecosystem is rapidly evolving, balancing economic growth, sustainability, and inclusivity

e4m Staff May 27, 2026 4:10 PM

fireside chat on The Power of Narrative and Communications Capital?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed trust, credibility and the growing role of communication capital in shaping resilient brands

e4m Staff May 27, 2026 2:51 PM

Shrutie Kher joins Head Up For Tails as Head of Marketing?blur=25

Shrutie Kher was earlier with Kama Ayurveda as Marketing Director

e4m Desk May 27, 2026 1:20 PM

Special address by Dr Kiran Khanna?blur=25

Dr Kiran Khanna on the complexity of women’s leadership journeys, the persistent gender disparities, and the importance of collective support for emerging women leaders

e4m Staff May 27, 2026 12:58 PM

Special address by Sangeeta Kaushik?blur=25

Sangeeta Kaushik delivered a special address on leadership gaps, career pauses and how women can rise from mid career to leadership at e4m Women Achievers Summit 2025

e4m Staff May 27, 2026 12:37 PM

Keynote address by Naina Lal Kidwai?blur=25

At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders

e4m Staff May 27, 2026 12:18 PM

Alok Mahadevia joins Wondrlab as Lead Content?blur=25

Mahadevia brings over 15 years of advertising experience

e4m Staff May 27, 2026 10:37 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Havas Media India wins integrated media mandate for Matrimony.com?blur=25

Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms

e4m Staff May 27, 2026 9:20 AM

Shipra Wahi Appointed Chief Sales Officer for ZEE5?blur=25

Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue

e4m Staff May 26, 2026 4:28 PM

upGrad Welcomes Mukesh Mundra as New CFO to Drive Growth?blur=25

Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance

e4m Staff May 26, 2026 3:02 PM

Erum Kidwai Elevated to Chief Marketing Officer at Ageas Federal Life?blur=25

Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies

e4m Staff May 26, 2026 2:51 PM

Vikas Gupta Appointed Group CEO at MR. D.I.Y India?blur=25

Gupta brings over 18 years of experience across operations, private equity and management consulting

e4m Staff May 26, 2026 2:41 PM

Chirag Jagwani Appointed Chief Marketing Officer at Fixderma?blur=25

Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others

e4m Staff May 26, 2026 2:31 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Mihir Ranjan Resigns as Managing Editor of Bharat Express?blur=25

Mihir Ranjan served as the Managing Editor at the Hindi news network

e4m Staff May 26, 2026 10:45 AM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

AIDCF Challenges New TV Ratings Policy in Kerala High Court?blur=25

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Desk May 26, 2026 8:07 AM

Piyush Pandey, Padma Bhushan?blur=25

The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan

e4m Desk May 26, 2026 8:03 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM