ians
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
Vaishnavi Deshpande Mar 26, 2026 2:35 PM
As part of the transaction, AMNL has purchased 24% of IANS’s voting shares along with 0.74% of its non-voting shares
e4m Staff Mar 25, 2026 2:18 PM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM
The acquisition completes a strategic initiative that began in January 2024 with AMNL’s initial purchase of a majority stake in IANS
e4m Staff Jan 23, 2026 8:08 AM
The association is for the upcoming edition of the Women’s T20 league in 2026
This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance
Shalinee Mishra Sep 25, 2025 9:18 AM
Over the last 12 to 15 months, IANS has intensified its focus on exclusive, high-impact reportage
e4m Staff May 29, 2025 3:29 PM
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Udemy will offer exclusive promotions and events with MI during the season
e4m Staff Mar 27, 2025 2:59 PM
The partnership will offer extensive brand visibility across Mumbai Indians' key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives
e4m Staff Mar 27, 2025 2:41 PM
The brand has released a special anthem emphasising how adequate sleep and rest boosts performance
e4m Staff Mar 25, 2025 3:25 PM
The brand’s campaign also features Mumbai Indians players Harmanpreet Kaur, Yastika Bhatia and Akshita Maheshwari
e4m Staff Feb 24, 2025 1:37 PM
Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
e4m Staff Feb 14, 2025 11:16 AM
Pledges to sponsor their children’s education through Kabel Star Scholarship Program
e4m Staff Oct 29, 2024 4:24 PM
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
e4m Staff Apr 18, 2024 12:43 PM
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
DHL Express diversifies Mumbai Indians partnership with Men’s, Women’s teams and MI Cape Town
e4m Staff Mar 28, 2024 11:45 AM
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
e4m Staff Mar 26, 2024 12:49 PM
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
e4m Staff Mar 21, 2024 10:35 AM
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
e4m Staff Feb 23, 2024 10:58 AM
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
e4m Staff Feb 22, 2024 6:47 PM
Sanjay Singh has about three decades of experience, working across media departments such as print, digital and TV
Post the acquisition, the company will get equity shares both with and without voting rights
e4m Staff Dec 16, 2023 12:39 PM
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
e4m Staff Dec 14, 2023 1:29 PM
At Pitch CMO Summit in New Delhi, Co-Founder and CEO of Healthians Sahni shared the diagnostic company's journey and how it promotes healthier living
exchange4media Staff Jun 14, 2023 2:36 PM
The brand has come on board as their Exclusive Global Merchandise Partner this year
exchange4media Staff May 8, 2023 1:45 PM
The marketing campaign will use various touchpoints including TV, Digital, Out of Home and Radio
exchange4media Staff Mar 24, 2023 5:04 PM
The network will build an added layer of story-telling for the fans of MI
exchange4media Staff Mar 21, 2023 5:05 PM
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
exchange4media Staff Mar 10, 2023 7:14 PM
The new jersey has been conceptualized by designer duo Shantanu & Nikhil
exchange4media Staff Mar 10, 2023 11:24 AM
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
exchange4media Staff Mar 3, 2023 6:20 PM
The brand has been part of the Mumbai Indians family for over a decade
exchange4media Staff Mar 3, 2023 1:40 PM
As part of this association, Ashok Leyland logo & name will feature prominently on the back of the team’s jersey
exchange4media Staff Mar 2, 2023 3:06 PM
According to Brand Finance, Mumbai Indians has nearly doubled its brand value over the years with a 99% growth since 2009
exchange4media Staff Dec 28, 2022 1:09 PM
The #WeAreAmazon campaign showcases Amazon employees, associates, and partners
exchange4media Staff Oct 15, 2022 11:00 AM
She will be featured in the company's mainline campaigns targetted at southern markets
exchange4media Staff Oct 13, 2022 2:11 PM