gillette
Gillete

Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes

Misbaah Mansuri Sep 9, 2019 8:24 AM

Gillette Barbershop Girls

Conceptualised by Grey India, the digital film is based on a true story of two barbershop girls Jyoti and Neha Narayan who have challenged gender stereotypes by running their father’s barbershop

exchange4media Staff May 3, 2019 12:27 PM

Gillete

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri Jan 22, 2019 8:39 AM

Gillette

New Gillette men portrayed as a community that is concerned about who they are than what they can acquire

exchange4media Staff Jan 16, 2019 12:56 PM

VivoProKabbadi

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff Jan 15, 2019 7:56 PM

pandya

Pandya, who endorses 7 brands, has lost Gillette's sponsorship due to the 'Koffee with Karan' controversy

Misbaah Mansuri Jan 15, 2019 8:21 AM

dravid

From tobacco control campaign to Google Pixel, Britannia & Gillette, the cricket legend is the face of many brands

Anjali Thakur Jan 11, 2019 2:53 PM

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM

Niti Kumar, Managing Partner, MediaCom, shares her thoughts on what makes these campaigns the best contenders

exchange4media Staff May 28, 2018 8:53 AM

Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff Mar 26, 2018 11:55 AM

MediaCom India is Agency of the Year at Festival of Media Asia

MediaCom won four golds and one bronze, making it the highest awarded agency from India

exchange4media Staff Mar 25, 2017 8:19 AM

Gillette prepares men for their ‘Bond Moments’ with a new campaign

The ‘Bond Moments’ campaign has Ian Fleming’s powerful and poetic words as its foundation

exchange4media Staff Nov 17, 2015 12:43 AM

Gillette Guard & Amar Ujala launch grooming campaign for youth of UP

The two brands have joined hands to create an initiative for the youth of Uttar Pradesh, giving them the knowledge on personality development and also, on how to grab the right kind of career opportunity

exchange4media Staff Oct 16, 2015 11:38 AM

BIG FM & Gillette Guard launch 3rd edition of Big Disha

The career counselling platform with its guiding principle 'Career Banao, Life Banao' educates rural youth on a multitude of vocational streams and career opportunities

exchange4media Staff Nov 15, 2014 10:23 AM

Gillette celebrates father-son relationship with a selfie contest on Father’s Day

Winning father-son duos will be gratified with Gillette Razors and the grand prize is an opportunity to meet brand ambassador Rahul Dravid

exchange4media Staff Jun 15, 2014 9:11 AM

Anil Dua puts in his papers at Hero MotoCorp

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 10:23 AM

Anil Dua puts in his papers at Hero MotoCorp

Anil Dua, Senior Vice President - Sales, Marketing & Customer Care, Hero MotoCorp has put in his papers. It is learnt that he wants to pursue opportunities outside the company

exchange4media Staff Jun 3, 2014 9:00 AM

LK Gupta quits redBus; joins Girnar Soft as CMO

Having spent over two decades in consumer products companies like Gillette, P&G and LG, this is the second e-commerce company for which Gupta will be heading marketing

Priyanka Mehra May 14, 2014 8:02 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM