Gillette India ups ad spends by 17% in Q1 FY26, posts 26% profit growth YoY

Gillette India Limited significantly ramped up its advertising and sales promotion expenses in the first quarter of FY26, spending Rs 136.4 crore during the April–June 2025 quarter. This marks a 16.9 percent year-on-year increase from Rs 116.4 crore in Q1 FY25, and a 26.7 percent rise over Rs 107.6 crore spent in the preceding quarter (Q4 FY25).

The heightened marketing push came alongside steady revenue growth. Revenue from operations for Q1 FY26 stood at Rs 706.7 crore, up 9.5 percent from Rs 645.3 crore in Q1 FY25. However, it declined 7.9 percent from Rs 767.5 crore in Q4 FY25.

Total income rose to Rs 713.4 crore in Q1 FY26 from Rs 649.9 crore in the same period last year, reflecting a 9.8 percent year-on-year increase. Sequentially, it was down 8.4 percent from Rs 779.2 crore.

Profit before tax for the quarter came in at Rs 195.4 crore, up 25.9 percent from Rs 155.2 crore in Q1 FY25. Compared to Q4 FY25, it declined 6.8 percent from Rs 209.7 crore.

Net profit rose 26.4 percent year-on-year to Rs 146.6 crore, compared to Rs 115.9 crore in Q1 FY25. On a quarter-on-quarter basis, net profit decreased 7.6 percent from Rs 158.7 crore.

The company reported a decline in revenue from its grooming segment in the first quarter of FY26, while oral care sales remained steady.

Grooming revenue for the quarter ended June 30, 2025, stood at Rs 576.9 crore, down 10.5 percent from Rs 644.6 crore in the preceding quarter (Q4 FY25) and 6.3 percent lower than Rs 616.8 crore reported in Q1 FY25.

In contrast, oral care revenue came in at Rs 129.8 crore, showing little change from Rs 122.9 crore in the March 2025 quarter and Rs 125.7 crore in the same quarter last year, reflecting stable performance in the category.

Kumar Venkatasubramanian, Managing Director, Gillette India Ltd. said, “We delivered double-digit growth across both topline and bottom line in the quarter. These results are a testament to our teams' execution of the integrated growth strategy – a focused product portfolio of daily use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization. We remain committed to this strategy, which is aimed at delivering sustainable, balanced growth and value creation.”