Gillette ad spends up 29% to Rs 96 crore in Q3 FY25

Gillette India Limited has announced its financial results for the third quarter ended December 31, 2024. The company delivered strong growth during the quarter, with sales of Rs 685.5 crore, up 7.2% versus a year ago where the figure stood at Rs 639.4 crore. 

The grooming brand spent Rs 96.4 crore during Q3 FY25 on advertising and sales promotion, marking a 29% increase from Rs 74.7 crore in the previous fiscal’s similar quarter. But this was 10% lesser on QoQ basis where the spend amounted to Rs 113.4 crore.

Profit After Tax (PAT) for the quarter was reported at Rs 125.9 crore, up by 21% when compared to Rs 103.9 crore a year ago in Q3 FY24. 

Segment wise, the grooming line of products earned a revenue of Rs 570 crore in Q3 which jumped by 10.8% from Rs 514.2 crore in the third quarter of previous fiscal. But, this revenue was 12% less from Rs 648.9 crore of September ended quarter in the current fiscal.

Oral care segment saw a drop of 8% YoY from Rs 125.2 crore in Q3 of FY24 to Rs 114.9 crore in the December ended quarter of the current financial year. On a QoQ basis too, the revenue plunged by 13.5% from Rs 132.9 crore.

The company believes these results were driven by strong brand fundamentals across our strategic portfolio, positive consumer response on innovation and superior retail execution. 

Kumar Venkatasubramanian, Managing Director, Gillette India Ltd. said, “We have delivered strong growth across both topline and bottom line in the quarter. These results are a testament to our teams’ execution of the integrated growth strategy – a focused product portfolio of daily use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization. We remain committed to this strategy, which is aimed at delivering sustainable, balanced growth and value creation.”