Patanjali posts Rs 228 cr as Q3 ad spends

Patanjali’s revenue from operations stands at Rs 9,103 cr, a 15% increase from the same quarter last fiscal

by e4m Staff
Published: Feb 11, 2025 9:07 AM | 2 min read

Haridwar-based Ayurvedic conglomerate, Patanjali has reported robust financial results for the third quarter of the financial year 2024-25 (Q3 FY25). The company’s revenue from operations stood at Rs 9,103.1 crore in the quarter, marking a 15% increase from Rs 7,910.7 crore recorded in the corresponding quarter of the previous fiscal.

The total income, including other income, also saw a significant rise, reaching Rs 9,143.7 crore, up by 14% from Rs 7,957.3 crore in Q3FY24.

Patanjali spent around 2.5% of its Q3 FY25 Revenue from Operations (Rs 227.5 crore) on advertising and sales promotions, making it the highest since the last 10 quarters.

The company’s profit after tax (PAT) stood at Rs 370.9 crore, marking a notable increase of 71% from Rs 216.5 crore recorded in Q3 FY24.

During the quarter, the segment recorded an EBITDA margin of 7.53% as compared to 10.85% margin in Q3 FY24, the same is on account of larger advertisement spends, higher key raw material costs and price volatility in commodity staples.

Categorically, during the quarter, the FMCG industry has reported decline in demand. This decline was primarily driven by overall subdued demand, especially due to the ongoing pressure on urban consumption, as per Patanjali. In Q3 FY25, the segment recorded revenue of Rs 2,037.6 crore vis-à-vis Rs 2,498.6 crore in Q3 FY24. This decline is largely in line with sluggish demand at the industry level.

In Q3 FY25, edible oils recorded revenues of Rs 6,717.4 crore as compared to Rs 5,482.6 crore in Q3 FY24; observing a 22.5% YoY growth.

Biscuits & Confectionery segment grew by 1.64% YoY from Rs 388.9 crore in previous year to Rs 395.3 crore in Q3 FY25.

“The Company is intensifying its marketing efforts to strengthen brand visibility, enhance recall, and foster customer loyalty. It is meaningfully building an emotional connection with consumers. Currently, a diverse set of celebrities, including MS Dhoni, Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, endorse various products of the Company,” said the conglomerate in its investor presentation.