g
Infosys CEO Lax Gopisetty Unreachable Amid Nepal Flood Crisis?blur=25

The development comes amid devastating flash floods along the Nepal-Tibet border

e4m Staff Aug 29, 2026 6:43 PM

Jio Platforms Gains SEBI Approval for $3.8 Billion IPO Launch?blur=25

Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base

e4m Staff Aug 29, 2026 6:27 PM

Vice President C. P. Radhakrishnan Launches Gnani Artha?blur=25

At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence

e4m Staff Aug 29, 2026 12:32 PM

Sanjay Rao Joins Bata India as New CEO and Managing Director?blur=25

Rao was previously associated with Nike as Senior Director, Nike Retail – France & Benelux

e4m Staff Aug 29, 2026 12:09 PM

Penguin Random House addresses rumours over Sonia Gandhi’s memoir ‘Belonging’?blur=25

The publishing house emphasised that editorial recommendations is a standard component of the publishing process

e4m Staff Aug 29, 2026 12:01 PM

How viral creator moments are changing brand responses?blur=25

Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation

Shalinee Mishra Aug 29, 2026 9:11 AM

Why India’s Rs 900-crore festive creator market is moving beyond discovery?blur=25

Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions

Shalinee Mishra Aug 29, 2026 8:52 AM

Nidhi Vohra Joins Sirona as Chief Business Officer?blur=25

Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors

e4m Staff Aug 29, 2026 8:30 AM

Harsh Goenka Stands by Subhash Chandra Amid Financial Controversy?blur=25

Goenka urged people to consider Chandra’s version of events before drawing conclusions

e4m Staff Aug 29, 2026 7:35 AM

Reliance Group Responds to Essel Chairman's Allegations?blur=25

Dr Subhash Chandra has accused the Reliance Group of spreading a misleading narrative around his debt and the recent NCLT proceedings

e4m Staff Aug 28, 2026 10:56 PM

Subhash Chandra Challenges Reliance Media's NCLT Narrative?blur=25

Essel Group chairman has alleged that TV18 and CNBC pushed a misleading narrative around his debt and raised claims dating back to 2019

e4m Staff Aug 28, 2026 10:15 PM

Macis Group to launch five news channels?blur=25

Founded by Chairman Madhaw Ciran, Macis Group has begun extensive ground work for the launch of their news network

e4m Staff Aug 28, 2026 7:01 PM

Sandhya Devanathan to join OpenAI?blur=25

Devanathan will be joining OpenAI as VP, SEA and Australia

e4m Staff Aug 28, 2026 4:31 PM

The Meta India Sandhya Devanathan leaves behind?blur=25

More than three years later, Devanathan is leaving a rather different Meta behind

e4m Staff Aug 28, 2026 3:17 PM

Dr Subhash Chandra?blur=25

Dr Subhash Chandra responds to claims over Essel Group debt, NCLT proceedings and his personal wealth, saying Rs 43,000 crore of Rs 45,000 crore liabilities has been repaid.

e4m Staff Aug 28, 2026 3:08 PM

Rochak Langer Appointed Lead of Strategy at Reliance Sports?blur=25

Langer will support Devang Bhimjyani on strategy across the group’s sports businesses

e4m Staff Aug 28, 2026 2:44 PM

Sandhya Devanathan Departs Meta After Over a Decade of Leadership?blur=25

Sandhya Devanathan served as the Vice President & Head - India and South East Asia

e4m Desk Aug 28, 2026 1:31 PM

Mohit Roy Sharma: Celebrating a Legacy in Media and Communications?blur=25

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership

e4m Staff Aug 28, 2026 12:07 PM

Resulticks and Diginex Merger: A Unique Martech Deal Unfolds?blur=25

The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli

R Chandra Mouli Aug 28, 2026 11:34 AM

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Tanya Julka?blur=25

Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)

e4m Desk Aug 28, 2026 11:10 AM

Peyman Kargar Takes the Helm as CEO of TVS Motor Company?blur=25

Peyman will succeed K N Radhakrishnan who will subsequently serve as Non-Executive Director

e4m Staff Aug 28, 2026 11:07 AM

The Power of Color in Brand Identity and Marketing Strategy?blur=25

Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used

Ganapathy Viswanathan Aug 28, 2026 10:49 AM

Kapil Sharma Discusses AI's Impact on Advertising for SMBs?blur=25

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

Shantanu David Aug 28, 2026 9:10 AM

CTV?blur=25

For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming

Imran Fazal Aug 28, 2026 9:06 AM

Hit or Miss: The week in ads?blur=25

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

Can ChatGPT Transform Advertising with Conversational Context??blur=25

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution

Shantanu David Aug 28, 2026 8:47 AM

Are Brands Losing Creativity in the Race for Cultural Relevance??blur=25

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

Navigating Endemic Crises: The New Role of PR in India?blur=25

Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media

Sanjay Rammoorthy Aug 27, 2026 6:49 PM

Aisha Khan Appointed Head of Retail & Commerce at Dentsu North America?blur=25

In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation

e4m Desk Aug 27, 2026 6:29 PM

Amelia Grant Promoted to Head of Media, APAC at Diageo?blur=25

Prior to her promotion, Amelia Grant held the role of Media & Connections Planning Lead at the company

e4m Desk Aug 27, 2026 6:22 PM

Transforming Founder-Led PR: Moving Beyond Saturation?blur=25

Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it

e4m Staff Aug 27, 2026 6:20 PM

Subhash Chandra disputes ₹22,000 cr insolvency claims, says lenders’ claims are ₹3,992 cr?blur=25

In a statement issued from his office, Chandra said he had not personally borrowed money from the lenders and had acted only as a personal guarantor for loans raised by Essel Group companies

e4m Staff Aug 27, 2026 6:00 PM

Ruhani Singh Mann, CEO of Brand Talk India?blur=25

This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership

Ritika Upmanyu Aug 27, 2026 5:37 PM

DTDC?blur=25

DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek

e4m Staff Aug 27, 2026 4:35 PM

India's Entertainment and Media Sector Set to Reach $37 Billion by 2030?blur=25

AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation

e4m Staff Aug 27, 2026 4:28 PM

ACKO Launches Innovative Campaign with Content Creators?blur=25

The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer

e4m Staff Aug 27, 2026 3:55 PM

Vaibhav Maloo?blur=25

Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose

e4m Staff Aug 27, 2026 3:46 PM

Sidharth Malhotra Joins MMTC-PAMP as Brand Ambassador?blur=25

Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’

e4m Staff Aug 27, 2026 3:44 PM

The Rise of Young PR Founders in India: A New Era Begins?blur=25

The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?

Ritika Upmanyu Aug 27, 2026 3:37 PM