Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement

Shalinee Mishra Jun 15, 2026 8:56 AM

With FMCG toplines under pressure, marketing discipline became a differentiator, and advertising and promotion spends reflected a cautious but forward-looking approach

Chehneet Kaur Nov 13, 2025 9:29 AM

By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, build strong customer relationships, and increase sales, say experts

Shalinee Mishra Mar 19, 2025 8:50 AM

Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with value-based content that resonates authentically

Jagruti Verma Jan 29, 2025 9:17 AM

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond swiftly to market trends

Kush Aggarwal Oct 29, 2024 9:17 AM

Prior to this, Tejwani was Head of Product at Trell and Nykaa

exchange4media Staff Mar 1, 2022 11:21 AM

In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions

exchange4media Staff Dec 16, 2021 5:15 PM

The agency will be responsible for enhancing Modi Natural’s image pan India

exchange4media Staff Jun 2, 2021 12:01 PM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

The film focuses on the safety measures that MTR Foods is following during production and distribution

exchange4media Staff May 11, 2020 7:33 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM