fmcg-brands

‘Being authentic, genuine & truthful is the mantra to remain relevant to consumers’

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In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

'Britannia Dairy witnessed overall growth of 300%+ through e-commerce during lockdown'

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Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

How Vritti iMedia combined care & creativity in Dabur's OOH campaigns

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The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

MTR Foods assures consumers of safety and hygiene standards through digital film

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The film focuses on the safety measures that MTR Foods is following during production and distribution

exchange4media Staff May 11, 2020 7:33 PM

Marico's revenue from operations stands at Rs 1,496 crore in Q4 FY20

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Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

Economic slowdown may not hit FMCG ad spends during festivals

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Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Will AI enhance consumer experience in FMCG market?

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Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

ITC Limited releases new corporate campaign ‘Sab Saath Badhein’

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Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

It is expected that by 2021, 85% of the content consumed will be video: Himanshu Arya

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Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

After two tough years it's finally a Happy Diwali for FMCG sector

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Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan Nov 5, 2018 8:33 AM

Dentsu India launches new campaign for Top Ramen Curry Noodles

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The film is currently being activated on television as well on digital platforms

exchange4media Staff Oct 8, 2018 2:46 PM

HUL’s Inderpreet Singh joins Mondelez International as Associate Director Marketing-GCBM

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He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

Mother’s Recipe asks us to spread mother's love to children in orphanages

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With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM