MTR Foods assures consumers of safety and hygiene standards through digital film

The film focuses on the safety measures that MTR Foods is following during production and distribution

e4m by exchange4media Staff
Updated: May 12, 2020 1:46 PM
MTR Foods COVID Film

MTR Foods Pvt. Ltd., the pioneer of packaged food products in India have always believed in putting their consumers first and that continues to be their motto even now. To showcase the safety standards followed while manufacturing and delivering the products, MTR Foods launched a digital film that aims at providing consumers across the country with a sense of reassurance.

The film focuses on the safety measures that MTR Foods is following during production and distribution. To maintain MTR Foods products’ high quality while following safety norms of sanitization and social distancing and ensure that the supply of MTR products does not get impacted, the front-line sales staff and production workers continue to work tirelessly. A high level of safety measures including thermal checking is in place to check the workers and staff before they enter the premises every day. Each staff member is also provided with protective gears like masks, shoe-covers and aprons to use while working in the factory along with hand sanitizers that are available at all accessible points. Every corner of the facility including the doorknobs, handles and railings are cleaned intensively every two hours and the buses that bring in the workforce are sanitized as frequently as possible. Even at the point of delivery, the organization has put together strict measures to ensure the safe delivery of MTR products to the consumers.

Speaking about the film, Sunay Bhasin, CMO, MTR Foods Pvt. Ltd said, “At MTR Foods, the priority for us is the safety and wellness of our people and the consumers. As India along with the rest of the world grapples with this unprecedented pandemic, it is imperative for a Foods company like ours to ensure that our consumers have an uninterrupted supply of our products. Our attempt with this film is to inform our consumers that we follow high standards of food safety during production as well as distribution, which has been further heightened at our production facility and our entire supply chain in these current times.”

MTR Foods is ensuring that their core categories and products (breakfast mixes, sweet mixes, vermicelli, spices and masalas) that are relevant to consumers in these tough times are available on MTR Foods eCommerce website and other eCommerce platforms and reach their consumers safely.

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