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LinkedIn Sees Over 40% of Long-Form Posts Generated by AI?blur=25

The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated

e4m Staff 1 day ago

Why AI Can't Replace the Human Touch in PR?blur=25

On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future

Raima Singh 1 day ago

Subhash Chandra Remembers Father Nand Kishore Goenka's Legacy?blur=25

In a tribute to Late Nand Kishore Goenka, Subhash Chandra writes how his father’s values and wisdom has shaped generations

e4m Staff 1 day ago

Pooja Chandiramani Promoted to SVP of Global Media Strategy at Coach?blur=25

Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations

e4m Desk Jul 16, 2026 6:20 PM

Anil Gurnani Promoted to COO of TTK Prestige?blur=25

Gurnani was earlier CSMO - Chief Sales and Marketing Officer

e4m Staff Jul 16, 2026 6:08 PM

Raj Nayak's Leadership: A Promising Future for YAAP?blur=25

Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP

Annurag Batra Jul 16, 2026 4:18 PM

Revolutionizing Media Measurement: The Future Beyond BARC?blur=25

Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more

Annurag Batra Jul 16, 2026 4:16 PM

The Death of the Marketing Dashboard?blur=25

AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.

Brij Pahwa Jul 16, 2026 2:14 PM

Gaurav Pande Takes the Helm as CEO of Creamline Dairy?blur=25

To further elevate Creamline Dairy's presence across South India

e4m Staff Jul 16, 2026 12:21 PM

Teemu Koski Named CEO of NODWIN Gaming MENA to Drive Growth?blur=25

He is the former Chief Business Officer of NODWIN Gaming MENA

e4m Staff Jul 16, 2026 11:49 AM

Enforcement Directorate?blur=25

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

Sony Pictures Networks India?blur=25

The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony

e4m Staff Jul 16, 2026 9:50 AM

Transforming Advertising: From Ads to Immersive Experiences?blur=25

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past

Aryendra Khan Jul 16, 2026 8:58 AM

Real-Time Intelligence Revolutionizes Modern Marketing Strategies?blur=25

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

weight loss?blur=25

For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation

Sunidhi Vijay Jul 16, 2026 8:39 AM

Kumar Suryavanshii?blur=25

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii Jul 16, 2026 8:22 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

Network18?blur=25

The media company posted consolidated operating revenue of Rs 516 crore in the first quarter of FY27, compared with Rs 468 crore in the corresponding period last year

e4m Staff Jul 15, 2026 7:33 PM

bigbasket?blur=25

The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets

e4m Staff Jul 15, 2026 7:27 PM

E20 fuel debate puts creators under spotlight?blur=25

The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India

e4m Staff Jul 15, 2026 5:07 PM

Nishant Daptardar Beyond Communication Solutions, Sonal Karolia Satav launch, Integrated Marketing Solutions, Brand Strategy Agency, Entertainment Communications, Public Relations Innovation, Creative Ideation Services, Strategic Partnerships in Marketing?blur=25

Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof

e4m Staff Jul 15, 2026 5:02 PM

Bharat?blur=25

In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale

e4m Staff Jul 15, 2026 5:01 PM

Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

cricket?blur=25

India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers

e4m Staff Jul 15, 2026 4:01 PM

Beyond Communication Solutions?blur=25

Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios

e4m Staff Jul 15, 2026 3:54 PM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

Ruchira Kanwal | Madhurita Sengupta?blur=25

Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers

e4m Staff Jul 15, 2026 2:50 PM

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

Kiren Srivastav: Visionary Entrepreneur Transforming Ideas into Impact?blur=25

Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both

e4m Staff Jul 15, 2026 1:55 PM

A.P. Parigi: Shaping India's Radio Landscape and Media Legacy?blur=25

On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry

e4m Staff Jul 15, 2026 1:10 PM

Mohit Patle Joins DevRev to Lead Mid-Market Business in India?blur=25

He will lead DevRev’s mid-market business across West and South India

e4m Staff Jul 15, 2026 12:36 PM

Ronak R Sheth Joins Neo Group as Chief Marketing & Growth Officer?blur=25

Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer

e4m Desk Jul 15, 2026 11:55 AM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

The Pioneer Expands with New Kerala Edition Office Launch?blur=25

Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan

e4m Desk Jul 15, 2026 11:25 AM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

Ketan K Bharati?blur=25

Guest Column: Senior brand, growth & media leader Ketan K Bharati shares his views on why the CMO's next evolution will be designing choice, not just creating demand

Ketan K Bharati Jul 15, 2026 11:17 AM

Nitin Karkare Celebrates 40 Years of Leadership at Ulka Advertising?blur=25

From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn

e4m Staff Jul 15, 2026 10:37 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

newspaper?blur=25

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics

Kanchan Srivastava Jul 15, 2026 8:57 AM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Sakshi Telugu Daily?blur=25

P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry

e4m Staff Jul 14, 2026 5:27 PM

Md. Rizvi, Founder & Chairman, OneXtel Communication Media?blur=25

OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors

e4m Staff Jul 14, 2026 2:25 PM