Rajan Anandan, Vice President, Google India and South East Asia was in Mumbai to deliver the annual Subhas Ghosal Memorial Lecture, organised by the Advertising Agencies Association of India and Subhas Ghosal Foundation
Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transformational journey and leveraging the opportunity that India presents.
Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital
Digital media has taken the world by storm, upending the world of traditional marketing. This requires 21st-century marketers to become savvy about a broad range of digital marketing options writes Sakhhi Chhabra, Research Scholar, MDI, Gurgaon.