CRIC

TCS launches #TCSPartOfYourStory campaign showcasing its contribution to digital India

Launched on August 15th with a teaser, the campaign is running on TCS’ website, all social media and select English business TV channels

e4m by exchange4media Staff
Updated: Sep 19, 2020 9:22 AM
TCS

Tata Consultancy Services (TCS) has launched a corporate brand campaign #TCSPartOfYourStory showcasing the stories of the company’s contribution to India’s digital journey and how it paved the journey of innovation and progressive change for the people of India.

#TCSPartOfYourStory campaign captures some of the most impactful stories of Digital India and the key role played by TCS in building the digital backbone of the country which range from financial services, public services, health care and pharma, to logistics and supply chain networks, science and technology, consumer business etc, enabling people to reap the benefits of the technology boom that has transformed the nation and her people. This campaign brings an up, close and personal view of empowering stories of TCS touching everyone’s lives.

Launched on August 15th with a teaser, the campaign is running on TCS’ website, all social media and select English business TV channels.

“Since the beginning, TCS has been an integral part of India’s digital transformation journey. When technology brought hope, joy and achievement, TCS was there. Be it in building a core application for the stock exchange or the digital architecture for financial services, healthcare, infrastructure network, education and public services, TCS has always been at the forefront of digitizing and globalizing India. #TCSPartOfYourStory campaign is about how TCS has been empowering people in all walks of life in the new Digital India,” said Rajashree R, Chief Marketing Officer, TCS.

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