The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth

exchange4media Staff Jul 17, 2020 1:22 PM

The platform has also announced raising oversubscribed Series C at $42M following 431% YoY revenue growth

exchange4media Staff Jul 16, 2020 11:14 AM

According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations

exchange4media Staff Apr 20, 2020 4:28 PM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed

exchange4media Staff Jan 9, 2020 10:40 AM

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

The partnership will help enhance customer retention and loyalty for Bigbasket through MoEngage’s omni-channel communication platform.

exchange4media Staff Dec 19, 2019 3:20 PM

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

With giant installations and vibrant graffiti, the South African casual dining restaurant brand aims to create hype and excitement around the opening of its tenth restaurant at Ambience Mall, Gurgaon

exchange4media Staff Nov 1, 2019 3:52 PM

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff Jun 17, 2019 5:40 PM

The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies

exchange4media Staff Apr 17, 2019 3:33 PM

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra Jul 24, 2018 8:53 AM

The offline expansion marks the next phase of growth for the brand as well as deeper engagement with customers

exchange4media Staff Jul 8, 2017 3:10 PM

‘The Power of Consumer Insights for Customer Engagement’ was the theme for this edition of the CEF Awards

exchange4media Staff May 4, 2016 1:28 PM

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff Sep 15, 2015 1:22 PM