customer-engagement
Why Families Keep Returning: Understanding Evolving Needs?blur=25

How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.

Nicole Fernandes Oct 13, 2026 6:02 PM

How Personalization Transforms Luxury Customer Experiences?blur=25

A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.

Nicole Fernandes Oct 13, 2026 5:17 PM

How Coffee Shops Can Transform Customer Curiosity into Loyalty?blur=25

BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.

Nicole Fernandes Oct 8, 2026 12:48 PM

Mohit Cherian Promoted to VP of Customer Marketing at Diageo India?blur=25

Cherian moves into the customer marketing mandate after serving as Category Director at the company

e4m Staff Oct 5, 2026 11:52 AM

Building Customer Loyalty: The Power of Experience Over Points?blur=25

A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long after the offer ends

Nicole Fernandes Oct 2, 2026 7:56 AM

IndiGo Appoints Gaurav Hazrati as New Business Head for Loyalty and Services?blur=25

Prior to joining IndiGo, he served as CEO and Director of Tata Payments Limited, President, Financial Services at Tata Digital

e4m Staff Sep 30, 2026 8:10 PM

Rethinking Brand Communication: The Impact of AI Slop?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies

Pradeep Menon. M Sep 24, 2026 8:18 AM

Pitch BFSI Summit 2026: Exploring Trust, AI, and Customer Engagement?blur=25

At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it

e4m Desk Sep 23, 2026 9:09 AM

Pitch BFSI Summit 2026?blur=25

The panellists will share key insights on the topic ‘Who Owns Customer Attention in BFSI? The New Rules of Engagement’

e4m Desk Sep 22, 2026 5:54 PM

Ajit Belani?blur=25

As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow, building brands & more

e4m Staff Sep 18, 2026 12:30 PM

Rediscovering the Value of Human Conversations in Business - Yesudas S Pillai?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, asks if we are losing the value of an actual conversation while doing business

Yesudas S Pillai Sep 8, 2026 8:27 AM

Mufaddal Matcheswala Joins SBICAP Securities as Chief Business Officer?blur=25

Matcheswala brings over 23 years of experience in the financial services and capital markets industry

e4m Staff Sep 1, 2026 12:14 PM

Resulticks and Diginex Merger: A Unique Martech Deal Unfolds?blur=25

The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli

R Chandra Mouli Aug 28, 2026 11:34 AM

Ratnesh Pandey Named VP of Marketing at Schneider Electric India?blur=25

Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications

e4m Staff Aug 10, 2026 12:04 PM

Banks Shift Focus to Lifestyle Rewards to Attract Younger Consumers?blur=25

Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z

Sunidhi Vijay Aug 5, 2026 9:07 AM

Aditya Jain Returns to Excitel Broadband as CMO to Drive Growth?blur=25

He has previously led the company’s marketing function between 2022 and 2024

e4m Staff Jul 22, 2026 3:54 PM

Jessamine Avila Takes Charge as CMO of IKEA India?blur=25

Jessamine Avila has over two decades of experience in marketing and brand building

e4m Staff Jul 7, 2026 3:34 PM

Alpana Singh Joins IFFCO-TOKIO as Whole Time Director of Marketing?blur=25

Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance

e4m Staff Jul 3, 2026 2:45 PM

Danielle Gracias on future of corporate communications?blur=25

Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more

Ritika Upmanyu Jun 30, 2026 3:05 PM

Baldev Prakash Takes Helm as MD & CEO of SBICAP Securities?blur=25

Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI

e4m Staff Jun 30, 2026 12:25 PM

Jai Bajaj Takes Helm as MD & CEO of Bajaj Capital?blur=25

While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer

e4m Staff Jun 23, 2026 2:01 PM

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Harinder Dhillon Joins Adani Realty as Head of Sales & Marketing?blur=25

A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses

e4m Staff Jun 3, 2026 5:20 PM

Erum Kidwai Elevated to Chief Marketing Officer at Ageas Federal Life?blur=25

Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies

e4m Staff May 26, 2026 2:51 PM