customer-engagement
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
Nicole Fernandes Oct 13, 2026 6:02 PM
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
Nicole Fernandes Oct 13, 2026 5:17 PM
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
Nicole Fernandes Oct 8, 2026 12:48 PM
Cherian moves into the customer marketing mandate after serving as Category Director at the company
e4m Staff Oct 5, 2026 11:52 AM
A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long after the offer ends
Nicole Fernandes Oct 2, 2026 7:56 AM
Prior to joining IndiGo, he served as CEO and Director of Tata Payments Limited, President, Financial Services at Tata Digital
e4m Staff Sep 30, 2026 8:10 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow, building brands & more
e4m Staff Sep 18, 2026 12:30 PM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, asks if we are losing the value of an actual conversation while doing business
Yesudas S Pillai Sep 8, 2026 8:27 AM
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications
e4m Staff Aug 10, 2026 12:04 PM
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Sunidhi Vijay Aug 5, 2026 9:07 AM
He has previously led the company’s marketing function between 2022 and 2024
e4m Staff Jul 22, 2026 3:54 PM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer
e4m Staff Jun 23, 2026 2:01 PM
Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years
e4m Staff Jun 16, 2026 3:19 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM





