customer-engagement
Jessamine Avila has over two decades of experience in marketing and brand building
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer
e4m Staff Jun 23, 2026 2:01 PM
Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years
e4m Staff Jun 16, 2026 3:19 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
AI agents, customer-led interactions and other defining trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
e4m Blog: In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more
e4m Desk Oct 17, 2024 11:20 AM
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
e4m Staff Nov 28, 2023 1:45 PM
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
exchange4media Staff Apr 13, 2023 10:45 AM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
exchange4media Staff Mar 29, 2023 2:20 PM
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
exchange4media Staff May 19, 2022 5:13 PM
The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app
exchange4media Staff Feb 23, 2022 2:12 PM
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
exchange4media Staff Dec 4, 2021 2:29 PM
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
exchange4media Staff Nov 29, 2021 8:46 AM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX
Piyali Chatterjee Sep 25, 2021 8:44 AM
These insights will lead the OTT platform to better customer engagement and retention metrics
exchange4media Staff Sep 16, 2021 5:57 PM
The partnership empowered Scripbox to target users better through segmentation and contextual engagement
exchange4media Staff Aug 25, 2021 2:07 PM
The conversational ad campaign has posted an 8.29% increase in customer engagement
exchange4media Staff Jul 27, 2021 11:30 AM
It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads
exchange4media Staff Jul 16, 2021 8:39 AM
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
exchange4media Staff Apr 12, 2021 12:51 PM
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
exchange4media Staff Jan 29, 2021 8:38 AM
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Nafisa Shaheen Dec 7, 2020 8:33 AM
At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times
exchange4media Staff Oct 10, 2020 9:41 AM
The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale
exchange4media Staff Oct 9, 2020 12:24 PM
The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth
exchange4media Staff Jul 17, 2020 1:22 PM
The platform has also announced raising oversubscribed Series C at $42M following 431% YoY revenue growth
exchange4media Staff Jul 16, 2020 11:14 AM
According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations
exchange4media Staff Apr 20, 2020 4:28 PM
The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling
exchange4media Staff Feb 3, 2020 2:29 PM
TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed
exchange4media Staff Jan 9, 2020 10:40 AM