A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM

These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

The partnership empowered Scripbox to target users better through segmentation and contextual engagement

exchange4media Staff Aug 25, 2021 2:07 PM

The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM

It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads

exchange4media Staff Jul 16, 2021 8:39 AM

The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services

exchange4media Staff Apr 12, 2021 12:51 PM

In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times

exchange4media Staff Oct 10, 2020 9:41 AM

The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale

exchange4media Staff Oct 9, 2020 12:24 PM

The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth

exchange4media Staff Jul 17, 2020 1:22 PM

The platform has also announced raising oversubscribed Series C at $42M following 431% YoY revenue growth

exchange4media Staff Jul 16, 2020 11:14 AM

According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations

exchange4media Staff Apr 20, 2020 4:28 PM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed

exchange4media Staff Jan 9, 2020 10:40 AM

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

The partnership will help enhance customer retention and loyalty for Bigbasket through MoEngage’s omni-channel communication platform.

exchange4media Staff Dec 19, 2019 3:20 PM

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM