ctv-advertising

Are ad budgets keeping up with the shift from TV to streaming?

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A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue

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Kanchan previously served as Sales Head India

e4m Staff Mar 4, 2026 3:50 PM

CTV in India: Who is really in charge?

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Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace

Shantanu David Jan 29, 2026 8:45 AM

Bill Condon appointed Gracenote’s first Head of Advertising Sales

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Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo

e4m Staff Jan 22, 2026 12:18 PM

CTV ad spends more than tripled in 2 yrs to reach Rs 1,500 crore in 2024: Report

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According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three to four years

e4m Staff May 5, 2025 9:02 AM

Kargo expands APAC CTV advertising offering with Fetch TV

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Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory

e4m Staff Mar 8, 2024 11:53 AM

Disney+ Hotstar shines the spotlight on 'WhOTTs Next' in the world of OTT Advertising

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An exclusive event for CMOs & media agency heads was held in Mumbai

e4m Staff Feb 20, 2024 1:54 PM

Consistent growth in CTV advertising opens doors to numerous opportunities for advertisers

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CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?

exchange4media Staff Sep 5, 2022 10:15 AM