consumer-trust

Amit Nanda appointed CEO of bigbasket

Amit Nanda?blur=25

Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services

e4m Staff Jun 16, 2026 5:47 PM

From reach to credibility: How influencer marketing is being rewritten

How influencer marketing is being rewritten?blur=25

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

Shalinee Mishra Jun 9, 2026 8:59 AM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Why the attention economy demands brands be interesting, not just useful

Brands Must Be Interesting to Thrive in the Attention Economy?blur=25

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

The shadow war: How ‘dark ads’ are rewriting the rules of marketing

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

'People from different backgrounds are trying to bring in new thinking to cement industry'

Neerak Akhoury?blur=25

Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference

exchange4media Staff Jul 31, 2021 8:30 AM