consumer-trust
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
Nicole Fernandes Oct 16, 2026 3:24 PM
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Nicole Fernandes Oct 12, 2026 12:39 PM
The inaugural conference brings together the marketing fraternity from Motorola Mobility, Visa, Pernod Ricard, Renault India, Muthoot Finance, among others, to examine the future of brand building
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
Shantanu David Sep 29, 2026 8:42 AM
Speaking to Nawal Ahuja, at Pitch BFSI Summit, Chhabra said next phase of digital commerce will be built around a new layer of trust as consumers increasingly allow AI agents to act on their behalf
e4m Staff Sep 24, 2026 9:17 AM
The panellists will share key insights on the topic ‘AI, Trust & Transparency: What Every BFSI Brand Leader Needs to Know’
For brands and marketers, the new requirements could make the distinction between paid visibility, promotional claims and actual consumer value increasingly important
Shantanu David Sep 21, 2026 9:00 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Shantomoy Ray Sep 18, 2026 9:01 AM
With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Sunidhi Vijay Sep 11, 2026 8:31 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of scale, and asks when purpose became negotiable
Yesudas S Pillai Sep 10, 2026 1:08 PM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Dr Annurag Batra Sep 3, 2026 12:53 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
CenturyPly says its new Total Cover warranty will boost sales, with projected claims of just 0.05–0.06% of turnover and minimal impact on EBITDA and margins.
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM