In the brand's category, is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

TAM AdEx?blur=25

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

Colgate Vedshakti?blur=25

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM


Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

conclave panel discussion?blur=25

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM


A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM


In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff Sep 4, 2018 8:53 AM


The campaign for 10th edition of Colgate Scholarship Program showcases how the program has benefitted Indian families/children in a small yet meaningful manner

exchange4media Staff Jul 14, 2018 10:51 AM


Reported Net Profit after tax for the quarter was Rs.170.6 crores, a 34% increase over Q3 of the previous year.

exchange4media Staff Feb 6, 2018 8:45 AM


He has also served stints as Country Media Manager ColPal and Business Director GroupM

Ruhail Amin Dec 27, 2017 8:57 AM

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC?blur=25

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra May 20, 2016 8:18 AM

Colgate Palmolive's Ashish Joshi named COO of Marico South East Asia?blur=25

Before joining Marico, Joshi was leading the Customer Development Function in Colgate Palmolive Thailand at the Management Committee level

exchange4media Staff Jan 15, 2015 9:14 AM

 L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director?blur=25

Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee

exchange4media Staff Oct 28, 2014 12:03 PM

WPP sets up Red Fuse for Colgate-Palmolive?blur=25

The model would be on similar lines as Global Team Ford, where all agencies – media, creative, direct, digital – servicing the biz would co-locate

Noor Fathima Warsia Sep 7, 2012 8:11 PM

Elkana Ezekiel appointed as Samsung India CMO?blur=25

Samsung India has appointed Elkana Ezekiel as its Chief Marketing Officer. In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.

exchange4media Staff Mar 8, 2011 7:38 AM

Elephant Strategy + Design adds new biz; S Asia expansion on the anvil?blur=25

Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.

exchange4media Bangalore Bureau Sep 16, 2010 7:38 AM

Noorings: Still mulling over the Colgate account move to MEC & Bates 141...?blur=25

One of the biggest news earlier this year was Colgate Palmolive aligning its media duties with MEC (earlier known as Mediaedge:cia), and then some time back the company realigned its creative business, and parked it out of Rediffusion Group into Bates 141. Neither development was preceded by a pitch process. While not many in the industry are clear on why the account moved, but from a WPP viewpoint, this was an interesting development.

Noor Fathima Warsia Aug 16, 2010 8:26 AM

Colgate Palmolive India creative biz likely to shift to new unit under Bates 141?blur=25

It is learnt that Colgate Palmolive India has decided to parted ways with its creative partner Rediffusion Y&R. The business is said to move to Bates 141. WPP is reportedly planning to create an independent unit that will handle only the Colgate Palmolive business, which will fall under Bates 141. The movement is effective from October 2010, till then Rediffusion Y&R will continue to work on the account.

Tasneem Limbdiwala Jul 31, 2010 9:03 AM

TME & Colgate Palmolive part ways; MEC gains?blur=25

It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.

exchange4media Staff Feb 16, 2010 7:19 AM