cinema-advertising
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory
Shalinee Mishra Mar 20, 2026 8:44 AM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 20, 2025 6:02 PM
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
While a section of moviegoers say they are losing leisure time to excessive promotional content, industry studies say viewers also acknowledge the influence of cinema ads on purchase decisions
Jagruti Verma Feb 28, 2025 8:44 AM
42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium
Jagruti Verma Feb 21, 2025 8:58 AM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
e4m Staff Feb 12, 2025 4:27 PM
While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases
Jagruti Verma Jan 3, 2025 8:56 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The Allu Arjun starrer set to release on December 5 will also feature 25 brands as in-film integrations
Jagruti Verma Nov 20, 2024 8:29 AM
The five-year contract is aimed at managing cinema advertising sales in the South India market
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach
Sohini Ganguly Sep 10, 2024 9:11 AM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Tanzila Shaikh Jan 29, 2024 8:55 AM
In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts
Sonam Saini Sep 8, 2022 8:55 AM
DBase4Media will connect brands worldwide to Screenvision’s recently launched audience network
exchange4media Staff Jun 17, 2022 12:23 PM
The deal signals the revival of cinema advertising, which had suffered immensely due to COVID-induced lockdown
exchange4media Staff Feb 5, 2021 4:43 PM
With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations
Eularie Saldanha Oct 9, 2020 8:28 AM
Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown
Noel Dsouza Apr 22, 2020 9:12 AM
Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers
exchange4media Staff Feb 14, 2020 9:03 AM