INOX-Manyavar advertising?blur=25

The deal signals the revival of cinema advertising, which had suffered immensely due to COVID-induced lockdown

exchange4media Staff Feb 5, 2021 4:43 PM


With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM


Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown

Noel Dsouza Apr 22, 2020 9:12 AM

Sanjay Gaiwad?blur=25

Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers

exchange4media Staff Feb 14, 2020 9:03 AM


Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres

Moumita Bhattacharjee Oct 24, 2019 8:41 AM


They have announced an extensive revamp of the tool, making it AI driven

exchange4media Staff Aug 28, 2019 11:37 AM


‘Cinema In A Box’ will be a secure online dashboard providing descriptive analytical results in an interactive and dynamic way

exchange4media Staff May 9, 2019 12:19 PM


Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies

Misbaah Mansuri Dec 26, 2018 8:40 AM


The film was launched in India in partnership with SAWA, the Global Cinema Advertising Association, and UFO Moviez with the support of renowned changemakers and celebrities

exchange4media Staff Nov 13, 2018 8:20 AM


A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM


The cinema ad, conceived by adman Sir John Hegarty, will be aired in more than 30 countries. It invites viewers to help end hunger with UNWFP’s ShareTheMeal app

exchange4media Staff Oct 5, 2018 8:57 AM

UFO Moviez Q3FY17 results out, ad revenue grows 5.2 per cent Y-o-Y to Rs 427 million?blur=25

This is a positive set of results, both operationally and financially, given the difficult market conditions, says Kapil Agarwal, Joint Managing Director, UFO Moviez

exchange4media Staff Feb 4, 2017 8:43 AM

GroupM India TYNY report estimates AdEx to increase by 15.5% in 2016?blur=25

GroupM India's biannual advertising expenditure futures report, This Year Next Year (TYNY), forecasts India's ad investment to reach an estimated Rs 57,486 crore in 2016.

exchange4media Staff Jan 20, 2016 1:20 PM

Hike's brand-new marketing mantra: 'Hikes up' TV, radio & cinema advertising?blur=25

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha Jul 21, 2014 8:04 AM

Cinema advertising : The 70mm impact?blur=25

Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth

Haresh Nayak Jun 9, 2014 8:30 AM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

“Advtg generates 13% of the overall revenue of PVR”?blur=25

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy Dec 12, 2012 7:40 PM