bfsi
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
She most recently served as Vice President – Corporate Communications at Axis Bank
e4m Staff Mar 23, 2026 11:28 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
Himanshu Mody, Partner & Head, DEPT® India, shares insights on its latest BFSI trends report, which identifies data, user experience (UX) & AI as the critical growth levers in 2026
e4m Staff Feb 26, 2026 10:36 AM
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Brij Pahwa Feb 25, 2026 5:54 PM
Vijay Kumar Goel has previously held roles at the Motilal Oswal Group and the Aditya Birla Group
As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%
Sunidhi Vijay Feb 4, 2026 8:44 AM
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
In 2025, agencies secured key wins, strengthening their portfolios across FMCG, BFSI, fitness, D2C and other sectors
Soumya Gawri Jan 1, 2026 8:38 AM
Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and drives conversions, especially in insurance, savings and micro-credit
Sunidhi Vijay Dec 15, 2025 8:45 AM
The initiative is supported by HSBC Mutual Fund, Axis Mutual Fund, and the BFSI Sector Skill Council of India
e4m Staff Oct 30, 2025 1:39 PM
In a chat with Nawal Ahuja, Tribhuwan Adhikari, MD & CEO of LIC Housing Finance, shares how LIC Housing Finance leverages technology, partnerships, and consumer trust
e4m Staff Sep 30, 2025 12:42 PM
At the e4m BFSI Summit, leaders, brands and agencies discussed how the sector has been building investor trust through safety-first communication, education, and technology-led engagement
e4m Staff Sep 29, 2025 12:48 PM
At the e4m BFSI summit, brand leaders spoke about how they are harnessing influencers and key opinion leaders to drive awareness, trust, and engagement
e4m Staff Sep 29, 2025 12:48 PM
At the Pitch BFSI Summit, R Subramaniakumar, MD & CEO of RBL Bank, drew a distinction between the essence of banking and the evolving modes of delivery
e4m Staff Sep 26, 2025 2:33 PM
At a panel discussion at the Pitch BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, regulation and relevance in today’s fragmented media ecosystem
e4m Staff Sep 26, 2025 1:28 PM
Speaking at Pitch BFSI Summit, Rajiv Gupta, President, PB Fintech, said PolicyBazaar spends Rs 400 crore annually on television advertising, yet penetration remains lower single digit number
e4m Staff Sep 26, 2025 9:32 AM
At Pitch BFSI Summit 2025, Manan Kapur, Senior Partner at Yaap, outlined how brands must fundamentally reimagine their approach to digital content creation in order to succeed
e4m Staff Sep 25, 2025 7:08 PM
Bhavya Taneja, Chief Marketing Officer, PNB Housing Finance, has been awarded the CMO BFSI Award for redefining brand strategy and stakeholder engagement
e4m Staff Sep 25, 2025 11:08 AM
Akshay Tapase, EVP - Marketing, Communications & PR, AU Small Finance Bank, has won the award for his exceptional contributions as a CMO in the world of BFSI
e4m Staff Sep 25, 2025 10:58 AM
Ashish Morone is the EVP & Head – Brand & Marketing Communications at HDFC Bank
The agency bagged 10 metals including 3 golds, 5 silvers, and 2 bronze metals across multiple categories
The brand bagged a total of 14 metals including 4 golds, 7 silvers and 3 bronze metals across categories
The brand won 4 golds, 2 silvers and 1 bronze metals across categories
The agency won a total of 7 metals including 2 golds, 3 silvers and 2 bronze metals across categories
Among the other winners are HSBC India, NPCI, Mindshare, EssenceMediacom and YAAP
The award celebrates Kochar's impactful leadership in the fintech space, following a successful career spanning CPG, media, and travel
e4m Staff Sep 24, 2025 6:08 PM
Harish Narayanan, Chief Digital and Marketing Officer at HDFC AMC, has been leading marketing verticals for over 17 years
e4m Staff Sep 24, 2025 5:59 PM
The award celebrates Saurabh's innovative leadership in the insurance sector, building on a successful career across BFSI sectors
e4m Staff Sep 24, 2025 5:57 PM
Punit Dharamsi is Senior Vice President - Marketing & Investor Education at the Association of Mutual Funds in India (AMFI), and has spent over 18 years in the industry
e4m Staff Sep 24, 2025 5:53 PM
Puneeth Bekal is Executive VP & Chief Marketing Officer at HDFC Securities; has been leading marketing roles for 2 decades across FMCG, real estate, and fintech
e4m Staff Sep 24, 2025 5:45 PM
The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist
e4m Staff Sep 24, 2025 5:44 PM
Elizabeth Venkatraman, Executive Director & Head of Marketing at Shriram Finance, was honoured for driving innovation, digital transformation, and brand growth
e4m Staff Sep 24, 2025 5:25 PM
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Industry heads will share insights on the topic ‘Balancing BFSI marketing, lowering acquisition costs and boosting conversions amid AI & LLM Disruptions’
e4m Desk Sep 23, 2025 12:03 PM
The theme of the upcoming edition is, 'Beyond the Transaction: Building a Legacy of Values'
Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI
Sunidhi Vijay Sep 22, 2025 8:32 AM
The third edition of the conference will be held on September 24 in Mumbai
At the third edition of the conference, the panellists will shed light on the topic ‘Creators, Credibility & Compliance: Winning with FinFluence’
e4m Desk Sep 17, 2025 12:22 PM
At the third edition of the summit on September 24, the panellist will share insights on the topic ‘The BFSI Advertising Playbook: Navigating Media Choices for Maximum Impact’
A sizeable chunk of the ad spends is believed to be directed at seasonal campaigns designed around periods such as March’s tax-saving rush or the September–December festive cycle
Sunidhi Vijay Sep 15, 2025 8:48 AM
Rajiv Gupta, President of PB Fintech, will be delivering a special address at the third edition of the summit