bfsi
Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

HDFC LIfe Insurane Campaign?blur=25

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

e4m-infobip?blur=25

In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

BFSI and Real Estate on OOH?blur=25

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

paytm?blur=25

This device enables delivery personnel logistic players, Kirana stores, and small shopkeepers to accept digital payments on the go

exchange4media Staff Aug 10, 2020 1:19 PM

Advertising?blur=25

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

BARC Nielsen?blur=25

As per the fourth edition of the BARC-Nielsen report, 72% of advertisers have continued to remain active in the COVID-19 period

exchange4media Staff Apr 21, 2020 9:29 AM

Taboola-e4m Roundtable?blur=25

Industry leaders from BFSI sector deliberated on the challenges, trends and strategies in the digital world

exchange4media Staff Nov 28, 2019 8:20 AM

Dippak Khurana Vserv?blur=25

Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space

Shikha Paliwal Nov 12, 2019 8:48 AM

AJ Christopher?blur=25

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

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This year the growth rate for TV is expected to be 13 per cent, while Radio is expected to grow at 15 per cent. Print is expected to grow by over 4 per cent.

exchange4media Staff Jul 11, 2018 8:59 AM

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The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

AdLift India spreads its wings with Mumbai base?blur=25

The company plans to set up more offices worldwide in the near future.

exchange4media Staff Jan 17, 2017 2:33 PM

Guest Column: Success of marketing efforts in 2016 measured beyond brand building: Jitin Paul, Bharti AXA?blur=25

As we draw the curtains on 2016, Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance shares the key highlights and trends that marketers witnessed this year and look forward to in the coming year

Jitin Paul Dec 23, 2016 8:06 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report?blur=25

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta?blur=25

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

Home, auto and personal loans drive bank results in Q2 to clock in over 20% in net profit?blur=25

Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth

Collin Furtado Nov 27, 2015 9:10 AM

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising?blur=25

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

exchange4media Staff Oct 21, 2015 8:58 AM