AJ Christopher

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

This year the growth rate for TV is expected to be 13 per cent, while Radio is expected to grow at 15 per cent. Print is expected to grow by over 4 per cent.

exchange4media Staff Jul 11, 2018 8:59 AM

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

AdLift India spreads its wings with Mumbai base

The company plans to set up more offices worldwide in the near future.

exchange4media Staff Jan 17, 2017 2:33 PM

Guest Column: Success of marketing efforts in 2016 measured beyond brand building: Jitin Paul, Bharti AXA

As we draw the curtains on 2016, Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance shares the key highlights and trends that marketers witnessed this year and look forward to in the coming year

Jitin Paul Dec 23, 2016 8:06 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

Home, auto and personal loans drive bank results in Q2 to clock in over 20% in net profit

Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth

Collin Furtado Nov 27, 2015 9:10 AM

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

exchange4media Staff Oct 21, 2015 8:58 AM

Marketers discuss the complexities of diversity marketing at SureWaves BFSI roundtable

Experts from the field of marketing explored different perspectives on 'Diversity Marketing - The BSFI Marketer's Challenge' at SureWaves BFSI roundtable organized in collaboration with exchange4media

Simran Sabherwal and Anuradha Varanasi Jun 5, 2015 8:10 AM

1 Year of Modi Govt: Auto, BFSI, FMCG, Retail poised to grow but face policy paralysis

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado May 20, 2015 8:11 AM

Is digital the new darling of the BFSI sector?

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:14 PM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:10 PM

Turning bills into marketing

Only a small percentage of the firms that generate transactional messages take advantages of new technology that allows custom, contextualised communication of marketing with each individual.

Gopal Sathe Apr 4, 2011 9:23 AM