axis-bank
Godrej Easy Beginnings Ad Campaign

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza Jun 7, 2019 8:43 AM

freecharge

The campaign, conceptualised by Lowe Lintas, celebrates even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed

exchange4media Staff Apr 6, 2019 8:21 AM

deepika

From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Anjali Thakur Jan 5, 2019 9:03 AM

RanveerDeepikaWedding

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

Launches a film festival for its Senior Citizen customers. Promoting this initiative, Lowe Lintas Mumbai has conceived a heart-warming campaign

exchange4media Staff Oct 6, 2018 9:55 AM

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

exchange4media Staff Mar 24, 2018 8:52 AM

The Womb, as part of an Investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth

exchange4media Staff Jan 6, 2018 8:29 AM

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri Dec 29, 2017 8:58 AM

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Saurabh Kumar Sep 19, 2017 7:49 AM

Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

exchange4media Staff Sep 16, 2017 9:12 AM

On redefining the role of TV in the age of digital disruption

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM