axis-bank
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According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

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The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow

exchange4media Staff Oct 27, 2020 12:02 PM

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The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’

exchange4media Staff Oct 24, 2020 8:43 AM

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The campaign is meant to promote the bank’s ‘Full Power Digital Account’ offering

exchange4media Staff Sep 26, 2020 8:05 AM

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Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

exchange4media Staff Sep 16, 2020 12:15 PM

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The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people

exchange4media Staff Jun 18, 2020 1:21 PM

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Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

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The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe

exchange4media Staff May 6, 2020 6:56 PM

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The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking

exchange4media Staff Jan 28, 2020 3:07 PM

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As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

exchange4media Staff Jan 4, 2020 9:09 AM

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The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

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Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza Jun 7, 2019 8:43 AM

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The campaign, conceptualised by Lowe Lintas, celebrates even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed

exchange4media Staff Apr 6, 2019 8:21 AM

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From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Anjali Thakur Jan 5, 2019 9:03 AM

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From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

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Launches a film festival for its Senior Citizen customers. Promoting this initiative, Lowe Lintas Mumbai has conceived a heart-warming campaign

exchange4media Staff Oct 6, 2018 9:55 AM

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The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

exchange4media Staff Mar 24, 2018 8:52 AM

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The Womb, as part of an Investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth

exchange4media Staff Jan 6, 2018 8:29 AM

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Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM