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From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

Launches a film festival for its Senior Citizen customers. Promoting this initiative, Lowe Lintas Mumbai has conceived a heart-warming campaign

exchange4media Staff 06-October-2018

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

exchange4media Staff 24-March-2018

The Womb, as part of an Investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth

exchange4media Staff 06-January-2018

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas 02-January-2018

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri 29-December-2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Saurabh Kumar 19-September-2017

Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

exchange4media Staff 16-September-2017

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff 29-January-2015