audience-engagement

Why FIFA matters to Indian marketers

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

The Hindu Group named Champion Publisher of Year 2020: WAN-IFRA

The Hindu Group - WanIFRA?blur=25

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM