audience-engagement

Sajid Qureshi & Buzzzooka : Revolutionizing India’s digital entertainment media landscape

Sajid Qureshi?blur=25

Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry

NATIVE CONTENT Jul 13, 2026 1:27 PM

The shrinking duration of content: Is this the future of storytelling?

The shrinking duration of content: Is this the future of storytelling??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

Why brands are backing creators with distinctive content styles

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem?

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

CTV moves into mainstream media plans, but measurement remains the missing link

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

Why the Women’s T20 World Cup is catching advertisers’ attention?

Advertisers Eye Women's T20 World Cup Amid Growing Interest?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

We want to give India the global voice it deserves: Palki Sharma

Palki Sharma Launches India Global Review to Amplify Indian Voices?blur=25

Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more

Ruhail Amin Jun 15, 2026 9:07 AM

India Today’s Instagram network delivers 218% higher engagement for India Today Influence

India Today Influence?blur=25

India Today Influence is the influencer marketing arm of the India Today Group

e4m Staff Jun 12, 2026 11:58 AM

From Clickbait To Cliffhanger: How microdrama ad placements steal the spotlight

Microdramas Transform Digital Advertising with Engaging Storytelling?blur=25

On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes

NATIVE CONTENT Jun 2, 2026 12:59 PM

Why FIFA matters to Indian marketers

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

The Hindu Group named Champion Publisher of Year 2020: WAN-IFRA

The Hindu Group - WanIFRA?blur=25

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM