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The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
Netflix has said Sameer Wankhede, the former NCB officer, has been overreacting to a brief satirical segment in Aryan Khan’s directorial debut and that the show lampoons the entire film industry
e4m Staff Nov 28, 2025 10:36 AM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
Our weekly take on campaigns that stood out or failed to leave an impression
Soumya Gawri Sep 27, 2025 9:19 AM
Aryan Khan’s directorial debut sets a new benchmark for organic brand integration in Indian entertainment, seamlessly blending storytelling with strategic commercial partnerships
Aryendra Khan Sep 23, 2025 9:04 AM
The Indian spirits maker will invest up to $4.56 million to launch D’YAVOL Añejo, aged for about two years in wine casks and slated for release by December 2025
e4m Staff Aug 13, 2025 8:28 AM
'It’s a unique narrative brought to life by Aryan,' said SRK about his son's new directorial venture set against the backdrop of the film industry
e4m Staff Nov 20, 2024 7:23 AM
D’YAVOL aims to provide curated lifestyle experiences and products across fashion, beverages, and exclusive experiential events
exchange4media Staff Dec 13, 2022 1:33 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 17, 2022 7:53 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
Shah Rukh Khan’s son has shared his favourite styles from the brand’s latest collection on his social media handles
exchange4media Staff Sep 13, 2022 6:40 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 30, 2021 8:07 AM
Rajya Sabha member & Senior Supreme Court advocate KTS Tulsi spoke to Kailashnath Adhikari, MD Governance Now, during the webcast as part of the Visionary Talk series
exchange4media Staff Oct 28, 2021 8:19 AM
The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run
Mansi Sharma Oct 5, 2021 8:24 AM
