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Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
In January 2026, Tata Communications’ board named Ganesh Lakshminarayanan as Managing Director and CEO-Designate
e4m Staff Apr 14, 2026 9:02 AM
Prof. Krishnamurthy V. Subramanian is the first Indian economist to receive the distinction in the award’s 85-year history
e4m Staff Mar 11, 2026 9:41 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Drawing on a 25-year vantage point at the centre of India’s Advertising and Marketing ecosystem, the report reframes industry churn as a leadership question
Shripad Kulkarni Feb 12, 2026 6:00 PM
The Board has proposed current Vice Chair, Timo Ihamuotila, as the next Board Chair and Thomas Saueressig as the Vice Chair
e4m Staff Jan 30, 2026 2:32 PM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
Shiva Krishnamurthy joined HUL in 2000 and served the organisation for 25 years
e4m Staff Jan 20, 2026 8:26 AM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 8:37 AM
Before this elevation, Aravamudhan K served as Head of Public Policy at the company
e4m Staff Nov 26, 2025 3:20 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising
e4m Desk Oct 27, 2025 10:18 AM
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Pooja Yadav Oct 23, 2025 9:17 AM
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts
Soumya Gawri Apr 26, 2025 8:25 AM
Italian company has been marketing cookies and chocolate-covered biscuits under the brand “Amuleti,” reminiscent of Amul’s trademark
e4m Desk Sep 12, 2024 12:22 PM
With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
e4m Staff Aug 21, 2024 9:16 AM
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien
e4m Staff Jun 27, 2024 8:29 AM
Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy
e4m Staff Jun 12, 2024 12:06 PM
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
Neeta Nair Apr 12, 2024 8:07 AM
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Neeta Nair Mar 22, 2024 12:36 PM
HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks
NATIVE CONTENT Jan 30, 2024 2:53 PM
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Neeta Nair Jan 30, 2024 8:50 AM
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
e4m Staff Dec 21, 2023 4:49 PM
Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry
Aditi Gupta Dec 2, 2023 9:50 AM
The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer
e4m Staff Nov 23, 2023 1:14 PM
The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio
e4m Staff Nov 22, 2023 1:40 PM
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
e4m Staff Nov 17, 2023 3:26 PM
Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line
Kanchan Srivastava Aug 14, 2023 8:10 AM
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
exchange4media Staff Aug 10, 2023 9:12 AM
















