amul milk?blur=25

The price hike has been applied to all variants of Amul's pouch milk

exchange4media Staff Feb 3, 2023 10:18 AM


Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association

Tanzila Shaikh Dec 21, 2022 9:31 AM


The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone

exchange4media Staff Dec 5, 2022 12:25 PM


During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years

exchange4media Staff Dec 1, 2022 8:17 AM

Ronaldo Messi Louis Vuitton ad?blur=25

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM

cristiano ronaldo amul?blur=25

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM

Amul Elon Musk?blur=25

While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand

exchange4media Staff Oct 31, 2022 8:56 AM


The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK

exchange4media Staff Oct 26, 2022 8:33 AM

why is it a swiggy ad?blur=25

The food delivery platform has summoned the internet to come up with the craziest theories for a prize of Rs 1 lakh in Swiggy money

exchange4media Staff Oct 13, 2022 2:41 PM

deepti sharma?blur=25

The witty ad references Sharma dismissing English player Charlie Dean who had stepped away from the crease

exchange4media Staff Sep 28, 2022 2:07 PM


While Ameya Kapnadak will take on as Chief Growth Officer & Head of Consulting, Payal Shah is Strategy Director, and Rahul Bansal will be Strategy Director & Head - Brand Economics

exchange4media Staff Aug 18, 2022 1:26 PM

Mahindra Group?blur=25

In his new role, Goel will report to Asha Kharga, Chief Customer and Brand Officer, Mahindra Group

exchange4media Staff Mar 9, 2022 3:13 PM

Nagaraj Krishnamurthy?blur=25

At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning

exchange4media Staff Feb 17, 2022 8:54 AM

Rahul Bajaj doodle?blur=25

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

Lata Mangeshkar Doodle?blur=25

In the creative, Amul features three images of the 'Melody Queen of India'

exchange4media Staff Feb 7, 2022 1:08 PM