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Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Ganapathy Viswanathan Jun 13, 2026 9:12 AM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
Prior to joining Amagi, Krishnamurthy spent over 13 years at Pall Corporation
Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets
e4m Staff May 30, 2026 3:56 PM
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
In January 2026, Tata Communications’ board named Ganesh Lakshminarayanan as Managing Director and CEO-Designate
e4m Staff Apr 14, 2026 9:02 AM
Prof. Krishnamurthy V. Subramanian is the first Indian economist to receive the distinction in the award’s 85-year history
e4m Staff Mar 11, 2026 9:41 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Balaji Krishnamurthy succeeds Prashanth Mahendra-Rajah, who stepped down from the role
Drawing on a 25-year vantage point at the centre of India’s Advertising and Marketing ecosystem, the report reframes industry churn as a leadership question
Shripad Kulkarni Feb 12, 2026 6:00 PM
Current CFO Prashanth Mahendra-Rajah moves on, to continue as a senior finance advisor to Chief Executive Officer Dara Khosrowshahi until July 1, 2026
The Board has proposed current Vice Chair, Timo Ihamuotila, as the next Board Chair and Thomas Saueressig as the Vice Chair
e4m Staff Jan 30, 2026 2:32 PM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
Shiva Krishnamurthy joined HUL in 2000 and served the organisation for 25 years
e4m Staff Jan 20, 2026 8:26 AM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 8:37 AM
Before this elevation, Aravamudhan K served as Head of Public Policy at the company
e4m Staff Nov 26, 2025 3:20 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising
e4m Desk Oct 27, 2025 10:18 AM
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Pooja Yadav Oct 23, 2025 9:17 AM
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts
Soumya Gawri Apr 26, 2025 8:25 AM
Jayen Mehta has been given an extension till 2029–2030, media reports said
The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year
Italian company has been marketing cookies and chocolate-covered biscuits under the brand “Amuleti,” reminiscent of Amul’s trademark
e4m Desk Sep 12, 2024 12:22 PM
Prior to this, Prahlad Krishnamurthi was with Cleartrip as Chief Business Officer
With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
e4m Staff Aug 21, 2024 9:16 AM
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien
e4m Staff Jun 27, 2024 8:29 AM
Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy
e4m Staff Jun 12, 2024 12:06 PM
Swiggy's new campaign has Gulaab Jamun Uncle's hilarious food escapades and Harsha Bhogle's witty commentary
Amul has joined as the Lead Arm sponsor of its men's national cricket team
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
Neeta Nair Apr 12, 2024 8:07 AM
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Neeta Nair Mar 22, 2024 12:36 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards
HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks
NATIVE CONTENT Jan 30, 2024 2:53 PM
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Neeta Nair Jan 30, 2024 8:50 AM
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
e4m Staff Dec 21, 2023 4:49 PM
Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry
Aditi Gupta Dec 2, 2023 9:50 AM
The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer
e4m Staff Nov 23, 2023 1:14 PM