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Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen
Dhunji S Wadia May 9, 2026 8:46 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Previously Senior Vice President of Global Sales, Schäffner will now lead Duetto’s global commercial organization
Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth
She has worked with leading global technology and industrial companies, including Oracle, Microsoft, Pine Labs, and others
Payments were routed domestically via QR codes to designated intermediaries, with no direct international transfers or cryptocurrency involvement
Imran Fazal Apr 29, 2026 7:54 AM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Prior to this, Tandan was serving as Creative Producer at Zee Studios
e4m Staff Apr 4, 2026 10:24 AM
Michael Stott brings over three decades of experience as a foreign correspondent and senior editor
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others
e4m Staff Mar 24, 2026 8:13 AM
Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity
Pooja Yadav Mar 20, 2026 9:14 AM
ASCI’s ‘What the Sigma?’ study reveals how Gen Alpha navigates – and is shaped by – a world where advertising, entertainment and identity are increasingly indistinguishable
e4m Staff Mar 17, 2026 4:22 PM
As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy
e4m Staff Mar 15, 2026 8:00 AM
She will be working with with Jane Lin-Baden and the broader APAC leadership team at the advertising and communications network
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India
e4m Staff Feb 23, 2026 5:23 PM
Prior to this, Gretchen Saegh Fleming was with Volvo Cars as Head of Global Marketing & Consumer Experience
The airline unveils its first full brand update since 2009, with a new logo representing protection, strength, and good fortune
e4m Staff Jan 16, 2026 4:07 PM
Aniruddho will lead Embraer’s communications activities across the company’s commercial, defence, executive aviation, and support and services businesses
e4m Staff Jan 16, 2026 12:48 PM
Dubai will host the 1 Billion Followers Summit 2026 from 9–11 January, uniting top global creators
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
At Microsoft, Vlad Korsunsky served as Corporate Vice President of Cloud and Enterprise Security
e4m Staff Dec 16, 2025 3:00 PM
In the interim, Lululemon has appointed finance chief Meghan Frank and chief commercial officer André Maestrini as co-interim CEOs
A seasoned data and commerce leader steps into a pivotal role as Omnicom’s merger moves reshape the future of marketing and digital retail
Michael J. Bender has served as Interim Chief Executive Officer since May 1, 2025
e4m Staff Nov 25, 2025 3:24 PM
Vignesh Nair, Associate Director, Global Communications, Firstsource shares a heartfelt note to the men in public relations and corporate communications
e4m Staff Nov 19, 2025 8:22 PM
The brand, centered on the concept of ‘skin sleep’, was launched in collaboration with NykaaLand
The new funding will accelerate Quickads’ expansion into enterprise environments
e4m Staff Nov 5, 2025 12:27 PM
It is the end of an era where creativity rose to unbelievable heights, writes Seth
e4m Staff Oct 24, 2025 4:34 PM
Rafael Rizuto will be based in New York and start his new role in January 2026
e4m Staff Oct 23, 2025 7:54 AM
Michael Leiters to take over as CEO from January 2026, taking over from Oliver Blume who has led Porsche AG as CEO for ten years; Blume to continue as CEO of Volkswagen Group
With BAE, ABP enters the large-scale events & concert business, promising unforgettable consumer experiences to audiences
e4m Staff Oct 16, 2025 6:34 PM
The TVC has been conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL
e4m Staff Oct 15, 2025 3:42 PM
The partnership will steer Maersk's marketing operations across 130 countries from a central hub in Copenhagen
The launch of the Aegis-AI Centre represents a major step toward strengthening India’s cybersecurity capabilities and safeguarding key infrastructure in an increasingly digital world
e4m Staff Sep 30, 2025 5:19 PM
Coco is developed in collaboration with Ogilvy and Aesthetic Intelligence Labs
e4m Staff Sep 30, 2025 7:42 AM
Prior to this, Varun Kohli was the COO at Times Network, where he oversaw critical operations and strategic initiatives
Ruhail Amin Sep 28, 2025 9:45 PM
The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri
e4m Staff Sep 18, 2025 5:56 PM
The court, while agreeing to protect AEL’s reputation, clarified that fair and accurate reporting of investigations and court proceedings would remain safeguarded
e4m Staff Sep 18, 2025 4:31 PM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
The appointment strengthens OpenAI’s global marketing ambitions amid rising competition in the AI sector
e4m Staff Sep 5, 2025 11:53 AM
The company's revenue from operations is at Rs 2,067 crore in FY25, nearly 8% rise from a year earlier