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Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Diivaakar has over three decades of experience in the media industry
e4m Staff Aug 31, 2026 10:21 AM
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
e4m Staff Aug 26, 2026 8:29 AM
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, shares how new India is being epitomised by Gen Z
Carol Goyal Aug 15, 2026 11:27 AM
Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses
e4m Staff Aug 11, 2026 11:10 AM
Amit Bhalerao brings over two decades of global manufacturing leadership
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
Gupta will assist Samtel Avionics in preparing the company’s long-term strategy for aviation, space and advanced electronics businesses
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
Snigdha Anand Aug 3, 2026 8:32 AM
Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
e4m Staff Jul 23, 2026 4:02 PM
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
e4m Staff Jul 16, 2026 6:44 PM
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
As per reports, the funding will take the Gurugram-based company’s value to more than $1 billion
Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
e4m Staff Jun 25, 2026 8:05 AM
Chase Xu, Vice President of Realme Global, will be overseeing the Indian market
e4m Staff Jun 24, 2026 11:31 AM
Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026
e4m Staff Jun 23, 2026 4:07 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management
e4m Staff Jun 11, 2026 1:53 PM
Sources familiar with the development suggest Usha Rachael Thomas could be headed to Yash Raj Films
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen
Dhunji S Wadia May 9, 2026 8:46 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Previously Senior Vice President of Global Sales, Schäffner will now lead Duetto’s global commercial organization
Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth
She has worked with leading global technology and industrial companies, including Oracle, Microsoft, Pine Labs, and others
Payments were routed domestically via QR codes to designated intermediaries, with no direct international transfers or cryptocurrency involvement
Imran Fazal Apr 29, 2026 7:54 AM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Prior to this, Tandan was serving as Creative Producer at Zee Studios
e4m Staff Apr 4, 2026 10:24 AM
Michael Stott brings over three decades of experience as a foreign correspondent and senior editor
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others
e4m Staff Mar 24, 2026 8:13 AM
Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity
Pooja Yadav Mar 20, 2026 9:14 AM
ASCI’s ‘What the Sigma?’ study reveals how Gen Alpha navigates – and is shaped by – a world where advertising, entertainment and identity are increasingly indistinguishable
e4m Staff Mar 17, 2026 4:22 PM
As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy
e4m Staff Mar 15, 2026 8:00 AM
She will be working with with Jane Lin-Baden and the broader APAC leadership team at the advertising and communications network
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India
e4m Staff Feb 23, 2026 5:23 PM
Prior to this, Gretchen Saegh Fleming was with Volvo Cars as Head of Global Marketing & Consumer Experience
The airline unveils its first full brand update since 2009, with a new logo representing protection, strength, and good fortune
e4m Staff Jan 16, 2026 4:07 PM