advertising-agencies
According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
e4m Staff Jun 26, 2026 1:13 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Anupriya Acharya, CEO of Publicis Groupe, South Asia, at AAAI’s 80th anniversary celebrations, reflected on leadership, industry evolution, resilience, and the future of advertising
e4m Staff May 21, 2026 8:51 AM
Guest Column: Ad industry veteran Ramesh Narayan reflects on his journey with the AAAI, recalling leadership roles, key industry decisions, and more
Ramesh Narayan May 20, 2026 10:23 AM
Webpages on AAAI’s official website was found displaying content linked to a betting and gambling platform, instead of archival material related to the association’s legacy
Imran Fazal May 15, 2026 1:59 PM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
The Federal Trade Commission in US has accused major global agency networks of coordinating advertising boycotts against certain media platforms under the umbrella of ‘brand safety’
Kanchan Srivastava May 1, 2026 9:17 AM
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
Shantanu David Apr 24, 2026 8:34 AM
The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches
Imran Fazal Apr 11, 2026 8:37 AM
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
Under the new structure, smaller agencies with revenues of up to ₹5 crore will pay an annual subscription of ₹15,000
Imran Fazal Apr 8, 2026 10:19 AM
The court, however, has ordered that the interim relief granted to Madison earlier will remain in force until the next hearing
e4m Staff Feb 26, 2026 7:12 PM
On his birthday, we celebrate not just his professional milestones, but the journey of perseverance and passion that defines him
e4m Staff Feb 26, 2026 3:26 PM
Guest Column: Shveta Singh, senior marketing and advertising professional, reflects on how the media industry witnessed a slow yet seismic shift over the decades
Shveta Singh Jan 19, 2026 3:02 PM
2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty
Shantanu David Dec 31, 2025 9:04 AM
For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either
e4m Staff Dec 24, 2025 5:39 PM
Advertising and marketing peers lauded Prasoon Joshi for his remarkable creative contributions
e4m Staff Dec 22, 2025 11:31 AM
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
The AAAI Lifetime Achievement Award is the highest honour bestowed by the Indian advertising industry
e4m Staff Nov 17, 2025 12:06 PM
At e4m Confluence 2025, Shashi Sinha, Executive Chairman of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 8:27 AM
As creative agencies increasingly blur the lines between advertising and cinema, the industry debates whether this is a strategic evolution or a dangerous distraction from brand fundamentals
Aryendra Khan Nov 5, 2025 9:20 AM
Veteran adman Prabhakar Mundkur writes on why ad agencies could be looking at diversifying into consulting
Prabhakar Mundkur Oct 9, 2025 9:37 AM
This year marks a significant milestone with a powerful new partnership with Manifest
e4m Staff Sep 25, 2025 4:32 PM
The finding emerged from a CCI document dated February 7, following surprise raids conducted in March 2025 at the local offices of these agencies and key industry bodies
e4m Staff May 24, 2025 9:14 AM
Wavemaker and ABP walked away with big honours on Day 1 at the Abbys
Aditi Gupta May 22, 2025 9:12 AM
Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the moment as a reset, not a rupture
Tasmayee Laha Roy and Chehneet Kaur Apr 10, 2025 9:12 AM
Many advertisers are anticipating that the regulator may itself issue some directives or an SoP to ensure fair business practices in the ad industry
Kanchan Srivastava Mar 27, 2025 8:53 AM
Hefty penalty, ranging up to 30 percent of the global turnover, may be imposed on the ad giants if charges of cartelisation are proved
Kanchan Srivastava Mar 21, 2025 8:57 AM
The industry is abuzz with speculation that the tip-off leading to the raids may have come from an insider
e4m Staff Mar 20, 2025 8:21 AM
Guest Column: Gopa Menon, Chief Growth Officer (APAC) at Successive Digital, writes about navigating a turbulent new world where creator economy is rising, and AI is rewriting rules of advertising
Gopa Menon Dec 10, 2024 9:11 AM
The 55th edition of the awards is scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest
e4m Staff Feb 14, 2024 3:46 PM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
The Governing Council of the festival ha also been announced
exchange4media Staff Apr 17, 2023 3:15 PM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world
Prathap Suthan Dec 27, 2022 11:09 AM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010
exchange4media Staff Nov 18, 2022 4:47 PM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
Kapoor has been the Secretary-General of the organization since 2020
exchange4media Staff Apr 12, 2022 8:26 AM
At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’
exchange4media Staff Dec 20, 2021 9:02 AM
Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year
Kanchan Srivastava Dec 13, 2021 8:42 AM
Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan
exchange4media Staff Apr 30, 2020 8:54 AM
Ashish Bhasin, President of AAAI, has sent a set of recommendations to I&B Minister Prakash Javadekar, stressing the importance of the ad industry for the accelerated revival of the economy
exchange4media Staff Apr 16, 2020 9:13 AM
Details with regards to the Abby Awards are currently being finalized and will be announced shortly
exchange4media Staff Mar 5, 2020 3:29 PM
The event which was scheduled to take place from April 2-4 this year has reportedly been postponed due to several international speakers cancelling their speaking engagements
exchange4media Staff Mar 4, 2020 7:59 PM
The Platinum Jubilee Celebrations Committee will soon announce more details to celebrate AAAI’s 75th Anniversary
exchange4media Staff Feb 24, 2020 6:27 PM