advertising-agencies
Kamath

Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award

exchange4media Mumbai Bureau Sep 7, 2019 8:35 AM

Whatsapp

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Ashish Bhasin

Bhasin, Chairman & CEO - South Asia of Dentsu Aegis Network talks about the widened scope of Goafest and what non-participants are missing

Srabana Lahiri Apr 12, 2019 8:28 AM

GOAFEST

Renowned cricketer Virender Sehwag, Bollywood actors Pankaj Tripathi, Kalki Koechlin and Siddhant Chaturvedi and global advertising maven Gordon Bowen amongst speakers

exchange4media Staff Apr 1, 2019 1:04 PM

Goafest 2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff Mar 1, 2019 11:27 AM

AAAI Food Wastage

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff Feb 11, 2019 1:12 PM

Goafest

The three day advertising and marketing symposium organised by the AAAI and The Advertising Club will facilitate idea exchange on category growth drivers and game changing global trends

exchange4media Staff Jan 30, 2019 4:34 PM

MIB

Ahead of 2019 elections, MIB has decided to revise the advertisement rates leading to an increase in rates of around 11% over the rates of 2017.

exchange4media Staff Jan 26, 2019 12:11 PM

S Yesudas

Guest Column: MD & Co-founder, Y&A Transformation Pvt Ltd gives out a message to agency heads on how the clients play the role of an ‘investor’ for businesses

S Yesudas Oct 22, 2018 8:46 AM

IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The email was sent early this week by Punit Goenka, Director, IBF.

Naziya Alvi Rahman Aug 10, 2018 9:00 AM

Anupriya Acharya, CEO, Publicis Media India was elected Vice-President of the Association

exchange4media Staff Jul 27, 2018 8:56 AM

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff Jul 2, 2018 11:04 AM

BARC India is a joint industry body, set up by the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association India (AAAI), adhering to Section 8 of the Companies Act.

exchange4media Staff May 3, 2018 10:29 AM

The creative mandate for the ABBYs 2018 was given to McCann World Group India, with the clear brief being to draw attention to the caliber of the jury members who would be judging the ABBYs

exchange4media Staff Apr 5, 2018 3:44 PM

Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani Mar 9, 2018 7:30 AM

In its 50th year, the ABBY's don a new avatar - “ABBY AWARDS 2018” announces the formation of a Master Jury for the Creative ABBY’s.For the first time, 15 creative legends to decide the work that is worthy of an ABBY.

exchange4media Staff Feb 8, 2018 2:48 PM

Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

exchange4media Staff Mar 25, 2017 1:38 PM

Goafest 2017: Ad industry takes on the challenge to stop violence against women

A joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

exchange4media Staff Jan 30, 2017 8:26 AM