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Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
The Ogilvy-crafted digital film turned a simple gifting anxiety into a warm, universal statement on sweetness and inclusion
Aryendra Khan Mar 21, 2026 10:02 AM
From McDonald's and Cadbury to Coca-Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now
Aryendra Khan Mar 18, 2026 9:54 AM
How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget
Aryendra Khan Feb 14, 2026 8:42 AM
From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week
Aryendra Khan Feb 7, 2026 9:47 AM
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
The museum, the sculpture, the favourite blue colour: Deconstructing Cadbury's most memorable campaign
Aryendra Khan Jan 17, 2026 9:22 AM
Prior to this, Paul Bradbury was with TBWA\Worldwide as President and Regional CEO, TBWA, Australia & New Zealand
e4m Desk Jan 15, 2026 12:48 PM
EPL Limited’s Anand Kripalu has paid tribute to legendary adman Piyush Pandey, remembering his Cadbury campaigns and enduring legacy
e4m Staff Oct 28, 2025 5:13 PM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey
e4m Staff Oct 24, 2025 5:12 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner
e4m Staff Oct 24, 2025 4:21 PM
Former cricketer Sachin Tendulkar honours adman Piyush Pandey with a social media tribute
e4m Staff Oct 24, 2025 3:46 PM
Gautam Adani wrote a heartfelt note paying tributes to advertising legend Piyush Pandey who passed away this morning
e4m Staff Oct 24, 2025 3:35 PM
Ganapathy Viswanathan, an Independent Communication Consultant, who knew legendary adman Piyush Pandey for over four decades, has shared a heartfelt tribute
e4m Staff Oct 24, 2025 3:32 PM
He made mass communication feel truly Indian, intimate, accessible and deeply familiar writes Sardesai
e4m Staff Oct 24, 2025 3:18 PM
Raj Kamble reflects on adman Piyush Pandey’s legacy, emphasising the timeless lesson he shared
e4m Staff Oct 24, 2025 1:27 PM
In a tribute, Harish Bhat, Former Brand Custodian, Tata Sons, remembers Piyush Pandey as the man who gave Indian advertising it's tenor and voice
e4m Staff Oct 24, 2025 12:01 PM
Nitin Saini, VP-Marketing, Mondelez India, recalls Piyush Pandey for as a creative visionary with an extraordinary ability to capture emotions
e4m Staff Oct 24, 2025 11:43 AM
From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory
Soumya Gawri Oct 24, 2025 10:52 AM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
Under the terms of the settlement, neither Mars nor Cadbury will pursue any future claims or demands against the other, effectively bringing the dispute to a complete close
e4m Staff Oct 22, 2025 6:51 PM
For the launch, Mondelez India will roll out a 360-degree campaign on television, digital media and with influencer collaborations
e4m Staff Sep 15, 2025 1:16 PM
A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century
Aryendra Khan Sep 12, 2025 9:27 AM
The campaign is developed in partnership with Ogilvy India and Wavemaker
e4m Staff Aug 9, 2025 12:32 PM
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
e4m Staff Mar 11, 2025 3:27 PM
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook, say adland experts
Soumya Gawri Feb 15, 2025 9:01 AM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
The campaign, conceived by Ogilvy, follows on the brand’s “do nothing” messaging
e4m Staff Feb 4, 2025 12:28 PM
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
e4m Staff Dec 20, 2024 5:11 PM
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Soumya Gawri Dec 4, 2024 8:49 AM
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people to get time to just sit back and do nothing
e4m Staff Nov 27, 2024 4:33 PM
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
On Diwali, the brand is encouraging families to rediscover the sweetness of in-person connections
e4m Staff Oct 10, 2024 6:05 PM
This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds
Soumya Gawri Sep 19, 2024 9:26 AM
In addition to his ongoing leadership in media strategy and execution, Rajiv Dubey will concentrate on creating genuinely engaging brand experiences for customers
Chehneet Kaur Sep 14, 2024 11:35 AM
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
e4m Desk Apr 25, 2024 12:33 PM
The 6-week long campaign will culminate with a two-day Mishti Mela (Carnival) around the third weekend of April
e4m Staff Apr 15, 2024 1:06 PM