The party has launched six official profiles on the short video creation platform

exchange4media Staff Sep 25, 2019 12:15 PM


According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff May 20, 2019 1:14 PM

BJP Congress

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM


BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

Central govt. committee finds AAP guilty of wasteful advertising expenditure

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money incurred in issuing advertisements that were found to be inappropriate

Saif Ahmad Khan Sep 20, 2016 8:38 AM

Journalists come out in support of AAP's Ashutosh after NCW notice

The National Commission for Women had issued a letter directing Ashutosh to appear before it in relation to a column written by him for NDTV

exchange4media Staff Sep 7, 2016 8:16 AM

AAP spokesperson Ashutosh's column for NDTV.com leads to controversy

In a column for the television channel’s website, Ashutosh had stated that the Indian society never objected to what political leaders like Mahatma Gandhi, Pandit Jawaharlal Nehru, Atal Bihari Vajpayee and George Fernandes did in their private lives. His comments came in the backdrop of a controversy surrounding expelled minister Sandeep Kumar

Saif Ahmad Khan Sep 6, 2016 9:00 AM

CAG indicts AAP ad spend: What lies ahead?

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

Saif Ahmad Khan Aug 29, 2016 8:06 AM

Punjab Assembly Election 2017: AAP's Delhi govt draws flak for ad spend

Arvind Kejriwal’s Aam Aadmi Party has been trying to project itself as an alternative in Punjab by advertising the achievements of the Delhi government in a few newspapers of the state

Saif Ahmad Khan Aug 8, 2016 8:25 AM

Arvind Kejriwal manages to grab eyeballs, despite Supreme Court’s ‘Neta Free’ ads order

The new campaign by AAP comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.

Abid Hasan Feb 16, 2016 8:39 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Election Tracker: Modi remains most popular politician; AAP's Kumar Vishwas gains grounds

BJP’s Prime Ministerial candidate continues to be the most popular politician as the Lok Sabha elections reach the final phase. Kumar Vishwas, Omar Abdullah too gain in popularity

exchange4media Staff May 8, 2014 9:10 AM

Kejriwal, an antithesis of modern-day Indian politician: Rajdeep Sardesai

The Editor-In-Chief of IBN18 Network has written a short piece on the Aam Aadmi Party leader on 'Time' magazine, which has featured Kejriwal among its 100 Pioneers

exchange4media Staff May 6, 2014 9:17 AM

Vivid: Jokes that politicians make... or not

Politicians must realise that a single utterance that does not go down well with the electorate has the potential to erode the faith of the masses, says Annurag Batra of exchange4media

Annurag Batra Apr 21, 2014 7:45 AM

NBA flays Arvind Kejriwal's comments on electronic media

Kejriwal had accused the electronic media of being "paid" by political parties to drive their agenda during the General Elections of 2014

exchange4media Staff Mar 18, 2014 9:14 AM

LS Polls: Political parties draw out social media & advtg battle plans

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

#FutureProof: Doomsday & the business of trailing Arvind Kejriwal

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM

NBA flays "defamatory charges" levelled against news channels by Kejriwal

In a statement issued, NBA said, "It is shocking to note that the very parties that gained immensely from media coverage are today turning against the electronic media, when they are under scrutiny on issues of governance"

exchange4media Staff Feb 26, 2014 8:06 AM

Madison bags media duties of BJP's election campaign

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 11:28 PM

Madison bags media duties of BJP's election campaign

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 8:05 AM