Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

The party has launched six official profiles on the short video creation platform

exchange4media Staff Sep 25, 2019 12:15 PM

According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff May 20, 2019 1:14 PM

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money incurred in issuing advertisements that were found to be inappropriate

Saif Ahmad Khan Sep 20, 2016 8:38 AM

The National Commission for Women had issued a letter directing Ashutosh to appear before it in relation to a column written by him for NDTV

exchange4media Staff Sep 7, 2016 8:16 AM

In a column for the television channel’s website, Ashutosh had stated that the Indian society never objected to what political leaders like Mahatma Gandhi, Pandit Jawaharlal Nehru, Atal Bihari Vajpayee and George Fernandes did in their private lives. His comments came in the backdrop of a controversy surrounding expelled minister Sandeep Kumar

Saif Ahmad Khan Sep 6, 2016 9:00 AM

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

Saif Ahmad Khan Aug 29, 2016 8:06 AM

Arvind Kejriwal’s Aam Aadmi Party has been trying to project itself as an alternative in Punjab by advertising the achievements of the Delhi government in a few newspapers of the state

Saif Ahmad Khan Aug 8, 2016 8:25 AM

The new campaign by AAP comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.

Abid Hasan Feb 16, 2016 8:39 AM

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

BJP’s Prime Ministerial candidate continues to be the most popular politician as the Lok Sabha elections reach the final phase. Kumar Vishwas, Omar Abdullah too gain in popularity

exchange4media Staff May 8, 2014 9:10 AM

The Editor-In-Chief of IBN18 Network has written a short piece on the Aam Aadmi Party leader on 'Time' magazine, which has featured Kejriwal among its 100 Pioneers

exchange4media Staff May 6, 2014 9:17 AM

Politicians must realise that a single utterance that does not go down well with the electorate has the potential to erode the faith of the masses, says Annurag Batra of exchange4media

Annurag Batra Apr 21, 2014 7:45 AM

Kejriwal had accused the electronic media of being "paid" by political parties to drive their agenda during the General Elections of 2014

exchange4media Staff Mar 18, 2014 9:14 AM

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM