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Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
Vineeth Jayendranath elevated to Vice President, Marketing Head – Mumbai
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
As per reports, the possible investment is said to be in the range of Rs 45,000 crore to Rs 60,000 crore
e4m Staff Mar 14, 2026 2:29 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory
Soumya Gawri Oct 24, 2025 10:52 AM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
Carat will buy advertising media across 11 EMEA markets including Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey & for Vodafone and VOXI brands in the UK
The Indian spirits maker will invest up to $4.56 million to launch D’YAVOL Añejo, aged for about two years in wine casks and slated for release by December 2025
e4m Staff Aug 13, 2025 8:28 AM
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty and timeless mystique
e4m Staff May 26, 2025 4:57 PM
Brand deals and product placements are no longer the only avenues for income; content creators are successfully leveraging the subscription model to offer premium paywalled content
Shalinee Mishra May 16, 2025 8:59 AM
JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY report
Kanchan Srivastava Mar 28, 2025 8:57 AM
Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head
e4m Staff Feb 18, 2025 4:51 PM
Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi
e4m Staff Dec 12, 2024 6:53 PM
The SVOD audience base showed 2% decline, dropping from 153.0 million in 2023 to 150.6 million in 2024, said 'The Ormax SVOD Audience Report: 2024.' Connected TVs and co-viewing are emerging trends
e4m Staff Dec 9, 2024 11:55 AM
Jain last worked with Fino Payments Bank for close to four years, last serving as its Non-Executive Chairman
e4m Staff Sep 14, 2024 9:00 PM
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
e4m Staff Aug 13, 2024 3:38 PM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
Aditi Gupta May 6, 2024 8:22 AM
Vertika Yadav has previously worked with Snapdeal and Facebook India
e4m Staff Mar 14, 2024 12:01 PM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
e4m Staff Dec 28, 2023 3:59 PM
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Kanchan Srivastava Nov 17, 2023 8:59 AM
In her previous stints she has led teams to successes with Industry first Partnerships & Innovations across AVOD & SVOD
exchange4media Staff Aug 9, 2023 8:06 PM
According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion
exchange4media Staff Jun 29, 2023 8:39 AM
Chaudhary has moved to Rediffusion from Smoke Lab Vodka, NV Group
exchange4media Staff Apr 24, 2023 9:08 AM
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
exchange4media Staff Nov 10, 2022 12:17 PM
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
exchange4media Staff Sep 30, 2022 1:41 PM
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year
Javed Farooqui Aug 25, 2022 8:20 AM
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India
exchange4media Staff May 27, 2022 12:45 PM
The platform will be created with the recent fundraising announced by the company
Javed Farooqui May 25, 2022 8:48 AM
The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR
exchange4media Staff May 23, 2022 10:28 AM
A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
exchange4media Staff May 18, 2022 8:46 AM
Industry observers say Netflix needs to come up with an India-specific strategy and invest in mass content
Javed Farooqui May 13, 2022 8:24 AM
Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business
exchange4media Staff Mar 17, 2022 2:51 PM
Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past
Manas Mishra Jan 21, 2022 9:02 AM
Broadcasters, MSOs, DTH operators, and others have urged TRAI to adopt light-touch regulation on the issue of market dominance in the cable TV business as a stiff competition is already in existence
Javed Farooqui Dec 30, 2021 9:02 AM