Twitter Advertising Index: Brands that lit up the platform this Diwali

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

e4m by exchange4media Staff
Updated: Nov 26, 2019 9:28 AM

Twitter, as a social platform, has allowed an interactive space for brands to connect with their audiences. Utilising the platform’s various offerings, brands across segments have carved a space to accommodate their messaging in the conversations happening on the platform. As customer profiles and preferences evolve, brands are devising innovative strategies to exploit the platform’s ad formats and maximise their reach across audiences.

As Twitter celebrated Diwali, several brands and advertisers looped into the celebratory dialogue, treating their customers with innovative and engaging activities.

Some of the brands that sparkled with maximum traction during Diwali 2019 are listed below -

Google Pay

Google Pay (@googlepayindia) launched an activity named #StampsWaliDiwali. The announcement made exclusively on @TwitterIndia allowed audiences a chance to win Rs 251 along with additional prize money of up to Rs. 1 lakh, by collecting Diwali stamps of Diyas, Jhumkas, Flowers, Lanterns and Rangoli. The campaign gained heavy traction as consumers across India went on a massive hunt for these stamps. Considering the excitement and conversations surrounding this activity, Google Pay (@googlepayindia) extended the campaign by announcing #TheHuntContinues as they promised consumers more Rangoli stamps until 11th Nov 2019. A Tweet with a tip to earn more stamps became one of the most highly engaged with Diwali Tweets, garnering 697 Retweets and 12.6K Likes.

State Bank of India

State Bank of India (@theofficialsbi) encouraged people to #TweetToLight, adding to the festive celebrations on the platform. As Twitter remained brightly lit with the exchange of festive greetings, people Tweeted using the hashtag #TweetToLight, highlighting the platform’s integral role in defining how the festival is experienced. While SBI’s (@theofficialsbi) #TweetToLight Tweet garnered some of the highest engagement numbers of 900 Retweets and 11.9K Likes. Their #YONODiwaliHunt, based on the insight of how consumers splurge heavily during the festive season, also gained high traction from consumers.

Oppo India

Oppo India (@oppomobileindia) encouraged people to celebrate the #BrightSideOfNight with its latest product, the #OppoReno2, introducing the phone’s #UltraDarkMode. Asking people to capture festive moments that resonated with #BrightSideOfNight, the mobile phone brand shone brightly among Diwali campaigns, as their Diwali wishes Tweet promoting #BrightSideOfNight garnered 384 Retweets and 8.8K Likes

Berger Paints

Berger Paints (@BergerPaintsInd) jumped into people’s Diwali house-cleaning regimes by promoting their #BergerAntiDustt, luring customers to keep their home exteriors free of dust and getting them a #DiwaliReadyHome. The Tweet promoting this idea became one of the top festive Tweets of the season with 52 Retweets and 825 Likes.

Durex India

Durex India (@DurexIndia) teased customers to light up their Diwali nights with a double dhamaka. The brand is known to have a witty and engaging social media presence. This Diwali as well, Durex sent out a fiery Tweet, attracting eyeballs with their quirky creative and witty copy. Promoting their #MutualClimax Condoms, the brand flew sparks on Twitter with this Tweet which garnered over a 1000 Likes.

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