From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival

Misbaah Mansuri Nov 13, 2020 8:38 AM

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

The campaign celebrates the power to change, evolve and kindle new thinking

exchange4media Staff Oct 30, 2019 2:11 PM

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

The campaign highlights the entry of the new brand of Mutual Funds in the market with the brand’s core promise of prosperity

exchange4media Staff Oct 25, 2019 5:29 PM

Parryware will be running a digital film on its Facebook and Instagram pages from 24th October to 30th October, with a promise to bring more positivity to the lives of people

exchange4media Staff Oct 25, 2019 4:00 PM

The campaign conceptualised by Ogilvy Mumbai, will be promoted across print, outdoor, radio and digital mediums

exchange4media Staff Oct 24, 2019 3:25 PM

The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms

exchange4media Staff Oct 24, 2019 11:20 AM

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

The campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

exchange4media Staff Nov 11, 2018 10:09 AM

A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM

The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff Nov 5, 2018 6:11 PM

Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff Nov 5, 2018 4:23 PM