state-bank-of-india
SBI General

Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation 

Moumita Bhattacharjee Apr 25, 2019 9:10 AM

SBI Ad Campaign #HoSaktaHai

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza Apr 2, 2019 9:16 AM

YONO SBI Buzzoka

The 20 under 20 campaign was executed by Buzzoka, a influencer marketing company

exchange4media Staff Feb 18, 2019 4:04 PM

YONO SBI 20 Under Twenty awards

Promising Bollywood actor Zaira Wasim, Jasu Khan - Rajasthani folk singer and 18 other youth geniuses were felicitated by Rajnish Kumar, Chairman of SBI

exchange4media Staff Feb 5, 2019 12:47 PM

Pitchfork Partners

The Financial Services Reputation Index (India Report) researches and analyses how the financial sector is viewed by customers and other stakeholders

exchange4media Staff Jan 29, 2019 12:44 PM

SportsYearender

Indian athletes whose achievements in major tournaments like Asian Games and Commonweath Games got them brand endorsements

exchange4media Staff Dec 28, 2018 8:55 AM

NehaAngadSBI

The campaign urges consumers to take the #MainSeHum step and protect their family

exchange4media Staff Oct 13, 2018 10:22 AM

LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff Sep 7, 2018 8:58 AM

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff Aug 30, 2018 8:40 AM

The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax

exchange4media Staff Aug 16, 2018 3:45 PM

Chief Creative Officer, Rahul Jauhari and Chief Strategy Officer, Navonil Chatterjee, have taken over as joint presidents

exchange4media Staff Aug 6, 2018 3:14 PM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

The mandate includes supporting brand and marketing communications of SBI and its portfolios with strategic and communication planning, messaging development and execution

exchange4media Staff May 3, 2018 11:49 AM

Throwback video showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours

exchange4media Staff Jan 15, 2018 1:06 PM

Malvika Mehra launches Tomorrow Creative Lab

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

exchange4media Staff Nov 18, 2016 9:10 AM

DDB Mudra West's new ad campaign for SBI targets aspiring young home owners

The campaign has been created around everyone's dream to own their home ('Har kisi ka hota hai ek manzil of sapna') to reach out to the aspiring young home owners and talk about the easy and accessible home loan offerings of the bank

exchange4media Staff Dec 26, 2015 9:25 AM

Guest Column: The changing face of Indian women in media: Abdul Khan

Gender stereotypes exist, condescending advertising exists, biased portrayal in films exists, yet the most critical thing is that respect for women, recognition of their worth, pride in having a girl child and celebration of womanhood is simply restricted to a few, says Abdul Khan, Global Chief Marketing Head, Alef Mobitech

Abdul Khan Mar 10, 2015 8:09 AM

SBI selects Global Advertisers for outdoor promotion

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities

exchange4media Staff Jul 24, 2014 7:55 AM

SBI Life Insurance in talks with creative agencies

SBI Life Insurance is in talks with several creative agencies to take upcoming brand initiatives forward

Priyanka Mehra Apr 20, 2013 7:31 PM

Prabhat Khabar consolidates young reader base

The paper organised the 10th edition of Pratibha Samman to recognise the talent and academic performance of students in Jharkhand and Bihar

Abid Hasan Jul 25, 2012 8:16 PM