Here’s our rundown of the week’s scroll-stoppers, genre-benders, and a rare misfire

Soumya Gawri Nov 1, 2025 8:04 AM

Brands are finding the podcast space an avenue to cut through the clutter of traditional advertising, say stakeholders

Shalinee Mishra Apr 22, 2025 12:59 PM

Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention

e4m Staff Mar 22, 2025 9:46 AM

In collaboration with Department of Health, Durex The Birds and Bees Talk sparked conversations about growing up life skills at the festival’s only and biggest health pavilion

e4m Staff Nov 21, 2024 2:02 PM

The campaign conceptualized by Havas Worldwide India marks the launch of Durex Close Fit Invisible Condoms

e4m Staff Sep 14, 2024 9:27 AM

Project Parivartan has completed 5 years

e4m Staff Aug 1, 2024 5:46 PM

Here ares some spots we loved in Week 2 of July

e4m Desk Jul 20, 2024 9:08 AM

VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations

e4m Staff Jul 8, 2024 12:50 PM

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

e4m Staff May 13, 2024 1:06 PM

The 360-degree campaign has been conceptualised by Havas Creative

exchange4media Staff Sep 6, 2021 1:21 PM

The programme directed towards the northeastern Indian youth aims to promote the core principles of inclusion, awareness, consent, awareness and protection

exchange4media Staff Jun 13, 2021 4:00 PM

The commercial has been created by Havas Group

exchange4media Staff Oct 20, 2020 4:02 PM

According to estimates, ads targeted at readers based on predicted moods rather than their previous behaviour have improved click-through rate by 40%

Misbaah Mansuri Mar 2, 2020 8:00 AM