durex
Mood Marketing?blur=25

According to estimates, ads targeted at readers based on predicted moods rather than their previous behaviour have improved click-through rate by 40%

Misbaah Mansuri Mar 2, 2020 8:00 AM

Twitter?blur=25

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

Ad Parody?blur=25

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

Durex India?blur=25

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

skore?blur=25

Vishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry

exchange4media Staff Aug 21, 2019 8:43 AM

moment marketing?blur=25

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

smiley?blur=25

Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns

Anjali Thakur Jun 27, 2019 8:43 AM

Durex Come Together?blur=25

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff Jun 25, 2019 7:10 PM

Brand Ranveer?blur=25

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

Game of Thrones main?blur=25

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Avengers?blur=25

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Valentines Day?blur=25

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan Feb 14, 2019 8:57 AM

durex?blur=25

Launches #HaveSexSaveLives initiative, under which a limited edition (DUREX)RED pack has been introduced in India and globally

exchange4media Staff Dec 1, 2018 9:38 AM

RanveerDeepikaWedding?blur=25

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

Brands MeToo condom?blur=25

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri Oct 23, 2018 8:54 AM

?blur=25

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

?blur=25

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff May 24, 2018 9:57 AM

Durex?blur=25

Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand.

exchange4media Staff Apr 4, 2018 5:09 PM

?blur=25

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff Mar 1, 2018 9:00 AM