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Launches #HaveSexSaveLives initiative, under which a limited edition (DUREX)RED pack has been introduced in India and globally

exchange4media Staff 01-December-2018

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri 23-October-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff 24-May-2018

Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand.

exchange4media Staff 04-April-2018

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff 01-March-2018

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Venkata Susmita Biswas 13-December-2017

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

exchange4media Staff 27-March-2017

Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up

exchange4media Staff 21-March-2016

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices for high-growth countries by developing campaigns tailored to the people in each country and the devices they use to experience Facebook

Ankur Singh 15-April-2015

Facebook has announced the launch of a new programme for high-growth countries called the Creative Accelerator. The programme is specifically designed to enable brands engage audiences not on smartphones or high speed internet

Abhinn Shreshtha 11-March-2015

After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex through a reality show “Rex Talk”

exchange4media Staff 02-December-2014

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff 17-June-2014

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in the Outdoor Lions shortlist with 2 entires

exchange4media Staff 16-June-2014

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati 25-April-2014

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati 27-March-2014

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati 27-March-2014