durex

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen 09-July-2019

Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns

Anjali Thakur 27-June-2019

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff 25-June-2019

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan 25-June-2019

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 15-May-2019

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan 29-April-2019

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan 14-February-2019

Launches #HaveSexSaveLives initiative, under which a limited edition (DUREX)RED pack has been introduced in India and globally

exchange4media Staff 01-December-2018

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri 23-October-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff 24-May-2018

Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand.

exchange4media Staff 04-April-2018

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff 01-March-2018

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Venkata Susmita Biswas 13-December-2017

The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear

exchange4media Staff 27-March-2017

Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up

exchange4media Staff 21-March-2016

Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices for high-growth countries by developing campaigns tailored to the people in each country and the devices they use to experience Facebook

Ankur Singh 15-April-2015

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