durex
Ad Parody

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

Durex India

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

skore

Vishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry

exchange4media Staff Aug 21, 2019 8:43 AM

moment marketing

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

smiley

Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns

Anjali Thakur Jun 27, 2019 8:43 AM

Durex Come Together

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff Jun 25, 2019 7:10 PM

Brand Ranveer

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

Game of Thrones main

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Avengers

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Valentines Day

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan Feb 14, 2019 8:57 AM

durex

Launches #HaveSexSaveLives initiative, under which a limited edition (DUREX)RED pack has been introduced in India and globally

exchange4media Staff Dec 1, 2018 9:38 AM

RanveerDeepikaWedding

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

Brands MeToo condom

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri Oct 23, 2018 8:54 AM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff May 24, 2018 9:57 AM

Durex

Considering that flavoured condoms contribute to nearly 80% of the category, bringing this segment under the fold of Durex marks another key milestone for the brand.

exchange4media Staff Apr 4, 2018 5:09 PM

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff Mar 1, 2018 9:00 AM

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri Dec 19, 2017 8:55 AM

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Venkata Susmita Biswas Dec 13, 2017 8:52 AM