brands
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to find out about vehicles
Ganapathy Viswanathan 15 hours ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases without the right design, quality and value
Ganapathy Viswanathan Oct 17, 2026 8:01 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Ganapathy Viswanathan Oct 16, 2026 8:03 AM
On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements
Shalinee Mishra Oct 15, 2026 8:59 AM
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
Sandhi Sarun Oct 15, 2026 8:43 AM
With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches
Shalinee Mishra Oct 14, 2026 6:22 PM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser
e4m Staff Oct 14, 2026 8:41 AM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Nicole Fernandes Oct 12, 2026 4:55 PM
With soda brands sporting the same colours, fonts and flavours, branding experts flag how the chase for quick-commerce sales risks brand differentiation and recall
Sandhi Sarun Oct 10, 2026 10:06 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention, recall and customer preference
Gargi Sarkar Oct 9, 2026 1:53 PM
Prior to this, Aurindam Mukherjee was with Aditya Birla Fashion and Retail Ltd. as Lead - Digital Marketing
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Kanchan Srivastava Oct 9, 2026 8:23 AM
He will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms
e4m Staff Oct 8, 2026 10:51 AM
Nana Patekar’s death today marks the loss of an actor whose distinctive voice and screen personas extended beyond cinema into memorable advertising campaigns
On Raaj Kumar’s birth anniversary, his reported Charminar endorsement refusal highlights how stars once weighed brand associations against their public image
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds
Aryendra Khan Oct 8, 2026 8:35 AM
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
Sandhi Sarun Oct 7, 2026 9:09 AM
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
Shalinee Mishra Oct 7, 2026 9:09 AM
The company has not yet disclosed the absolute ad spending for the quarter
The inaugural conference brings together the marketing fraternity from Motorola Mobility, Visa, Pernod Ricard, Renault India, Muthoot Finance, among others, to examine the future of brand building
The conference will bring together senior marketers to examine how AI, creators, commerce and technology are reshaping brand building and business growth
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options
Shubhranshu Singh Oct 5, 2026 1:00 PM
The draft amendment would bar non-dairy lookalikes from using the name paneer. Here is what an analogue is, what the rules say, and what changes for brands
Aryendra Khan Oct 3, 2026 8:12 AM
From dubbed national films to ideas born in the region, agencies say brands are finally letting local culture, not translation, set the creative brief
Aryendra Khan Oct 2, 2026 8:59 AM
At the spectacular awards ceremony, the company bagged 12 metals in total, comprising 3 golds, 6 silver metals and 3 bronze awards across categories
Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
e4m Staff Sep 30, 2026 3:09 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage
Ganapathy Viswanathan Sep 30, 2026 8:34 AM
Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years
e4m Staff Sep 29, 2026 8:01 PM
A Step by Step Strategy for Transforming Standard Commercials into High Reach Online Content
NATIVE CONTENT Sep 29, 2026 5:31 PM
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Dr Annurag Batra Sep 29, 2026 2:33 PM
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket
Ganapathy Viswanathan Sep 29, 2026 8:53 AM
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobiles, jewellery, personal care and technology
e4m Staff Sep 28, 2026 8:56 AM
As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer
Sandhi Sarun Sep 26, 2026 8:59 AM
The regulator has also sought to distinguish promotional advertising from routine communication with investors
e4m Staff Sep 25, 2026 12:59 PM
This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Sandhi Sarun Sep 25, 2026 9:15 AM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
Prior to this, Ram Gopalakrishnan was with Ethos Pet Brands as Chief Growth Officer
e4m Desk Sep 23, 2026 11:59 AM
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how radio can reinvent its proposition and create its next phase of advertising growth
Ganapathy Viswanathan Sep 22, 2026 1:29 PM
Kareena Kapoor Khan turns 46 today, and her birthday offers a look at how she has kept reinventing her brand value - from glamour and beauty to motherhood, characters and personality-led campaigns
e4m Staff Sep 21, 2026 8:17 AM
Chatterjee takes on additional responsibility for India Today Spice as the group expands its premium media portfolio
e4m Staff Sep 19, 2026 4:04 PM