Sudha Natrajan, President and COO, Lintas Media Group: <br> <p align=justify>GoaFest is always such an invigorating and refreshing experience for me. I’ve seen it improving year on year and it has today attained the stature of being on the world advertising map as an event of high repute. The work and play equation at the event is really good. The weather clouds, too, this time were benevolent and we did not get baked!
The Learning and Knowledge Seminar at GoaFest 2010 concluded with a session featuring two eminent speakers from two top global agencies – Jan Leth, Vice Chairman, Ogilvy Digital, and Andy Greenaway, Regional Creative Director, Saatchi & Saatchi. The two speakers expressed their views on how advertising should now speak the social networking language through advertising under the scanner.
The final day of GoaFest 2010 held a lot of promise for a lot of people. For many, it was the final day of reckoning and glory. For a few, it was an opportunity to let their hair down and party hard. Hopefully, it was a fortunate day for job seekers, and as informed sources tell me, it was ‘pay dirt’ time for the beach shack owners near the GoaFest venue.
The second session of Day 3 at GoaFest 2009 saw George Michaelides, Global Leader (Invention) at Mindshare, conduct a session in which he stressed on the ‘new creativity’, which, according to him, was the need of the hour for advertising agencies. “The new creativity has to be the language of the business in the future,” he affirmed.
Social media has caught on in a big way all over the world, but how can brand managers and advertising agencies cash in on this growing segment? Can it become the centre of digital communications? How does one measure social media? These issues were addressed at a panel discussion on Social Media, which was part of the Knowledge and Learning Seminar on Day 3 at GoaFest 2010.
The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos.
Shashi Sinha is quite pleased with the way the Media Abbys have gone so far – 484 entries as against 417 last year. Moreover, the quality of entries that have been submitted this year is truly very good and inspirational. According to Sinha, immense progress has been made in the categories of Digital and Internet, and the presentation boards and videos have also improved dramatically.
The touchdown at Dabolim Airport this afternoon (April 8) was smooth and so was the GreyGoose at the hotel when I checked in. I was back in Goa for the 5th edition of the GoaFest, or as I call it, The Annual Advertising Re-Union, with a promise of lots of knowledge, celebration of ideas and a whole lot of fun, says Mudra’s Pratap Bose.
This year’s Conclave can easily be one of the best I have ever attended in the last five years with an array of speakers renowned in their sphere bringing a positive and forward looking views and pointers. Though as a practicing media professional, these topics have left me rather restless than being buoyed about the Indian media and advertising industry, says R Gowthaman.
DLD Munich, WEF Davos, Techcrunch Meet-up New York, TEDx… I have visited all these conferences over the last three months and am now attending GoaFest here in Goa. I must admit, I am impressed. It is the first time I attended a conference in such a relaxed atmosphere by the beach says Patrick Liotard-Vogt.
Wow!! Another GoaFest and another amazing and thrilling night of celebrations and creativity rewards. The whole coming together of the jury, judging it truly professionally inspite of running different agendas and work that all of us are truly proud of. Maxus winning 11 metals is probably an icing on the cake, says Ajit Varghese.
Creative Abby has come a long way from the iconic advertising award it symbolised for several decades. From the traditional print and TV excellence in creativity that it stood for a long time, Creative Abby touches a wide spectrum of fields, making it more than just an advertising award. Many a creative reputation has been built first on the Abby stage before making an impact at Cannes, Clio and One Show, says Ajay Chandwani.
The slowdown of last year saw a shrink in the advertising pie. The question that topped everybody’s mind: is the Indian media under-priced and how do Indian media CPTs compare with those of the other countries? Can the advertising pie grow without the corresponding growth of sales of products and services it promotes? To answer these questions were a set of eminent speakers at the session on ‘Time to Grow - The Advertising Pie (Media)’.
Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds.
Day 2 of GoaFest 2010 saw eminent speakers dole out valuable information at the Knowledge & Learning sessions the theme of which was, ‘Survival of the Freshest’. Elaborating on the theme, Prime Focus’s Global Director Micheal Constantine and Grey Worldwide’s Chief Creative Officer Tim Mellor bought under the scanner details of the effectiveness criteria of advertising.
Besides the beach and the bubbly, the knowledge sessions are a big draw at GoaFest. Richard Pinder, COO, Publicis, during his session talked about ‘contagious’ ideas that change brand conversation. He talked about the changing world that we are living in, which is a new world of digital, mobile and viral marketing. Because of this, the way conversations transpire around brands seems to be a totally different landscape.