Creative Abby has come a long way from the iconic advertising award it symbolised for several decades. From the traditional print and TV excellence in creativity that it stood for a long time, Creative Abby touches a wide spectrum of fields, making it more than just an advertising award. Many a creative reputation has been built first on the Abby stage before making an impact at Cannes, Clio and One Show, says Ajay Chandwani.
For years, the Abby has been the benchmark for creative excellence in Indian advertising. Brand Abby has gone through turbulent times, but has emerged stronger than even before today. We believe these trends will continue with more specialist companies being keen to participate. The Abby is today present across the spectrum of advertising and media and has evolved into a communication award, says <b>Ajay Chandwani. </b>