A study conducted by Outlook Business and Hewitt Associates lists 25 companies that have managed to keep employees smiling even in this severe downturn. The study, ‘Best Employers 2009’, covered 230 companies; about 48,000 employees of these companies participated in an exhaustive online interview. Based on these responses, the 25 Best Employers were zeroed in on.
Bhaskar Group has appointed Raja Mitra as Senior General Manager and Business Head for South India. Mitra will be based in Bhaskar Group’s south zone and will be responsible for enhancing Group’s ad sales revenue and growth in Southern India. Besides these, he will also be in-charge of building and maintaining an authoritative position for the brand in the region.
Consumer knowledge firm Ormax Media has announced the launch of their new product – Showbuzz – touted as India’s weekly tool to measure programme awareness of new television shows. It intends to plug a huge information gap in the Indian television industry by introducing the concept of awareness scores for programmes.
Print ad volumes rose 2.2 times during 2008, as compared to 1999. There was a 3.6 times increase in average number of ads appearing per day in newspapers during 2008 over 1999. Banking/ Finance/ Investment was the only sector to maintain its 3rd rank during 1999 and 2008.
While English continues to be the dominant language in the Internet space, several large sites have been introducing content in Hindi and other Indian languages, even in email, which now have language options. exchange4media finds out from industry players about how language content can drive the Internet, especially the emerging mobile Internet space.
Burjor Patel, a well-known name in the advertising and theater world, has recently retired from Khaleej Times where he was worldwide Ad Director. Patel had left India for Dubai 20 years back and is now returning. Before leaving India, he was Head of Advertising Sales at The Statesman and was also President of the Ad Club for two years.
GoaFest 2009 culminated with the Creative Abby Awards on April 4, 2009, which were marred by a media leak and some raised tempers. There were a few expected metals and a few shockers as well. O&M shone at the Creative Abbys with 50 metals, including eight Golds, while JWT bagged the Awards’ sole Grand Prix.
An award-result leak before the Festival and disagreements and temper-flaring conversations after the event appear to have become routine with the GoaFest. Much like last year, this year, too, the Creative Abby ended with industry honchos huddled in uncomfortable discussions. This time it was Piyush Pandey, who was irked by the manner in which the awards were given out. He said, “If there was going to be a sense of finale, it cannot be for the ‘Man of the Match’ of the losing team; it has to be about the winning team.”