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From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy
Aryendra Khan Jan 30, 2026 9:38 AM
Subrat Chakravarty has worked with HCL Technologies, Aon Hewitt, L&T Infotech, IPCL and Bata India
e4m Staff Jan 19, 2026 12:36 PM
As part of the execution, MOMS Outdoor installed a green billboard crafted using over 4,000 live plants at the DND Flyover, marking the key entry point into Delhi from Noida
The interview, with India Today and Aaj Tak, was recorded in Moscow's historic Ekaterina Hall, where Putin holds meetings of his National Council and honors public figures
Jyotiroop Barua, Business Head–Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving innovative on-ground activations and more
Simran Sabherwal Dec 3, 2025 1:14 PM
By delivering campaigns that balance creativity with strategy, these filmmakers have reshaped the commercial landscape, setting new benchmarks for cultural relevance, emotional engagement
Soumya Gawri Oct 11, 2025 8:47 AM
The ad film flips awkwardness into engagement, proving Bold Care’s mantra, that real impact comes from being raw, unpolished, and unforgettable
e4m Staff Sep 3, 2025 12:41 PM
Eastern has launched a visually compelling brand film that chronicles the inspiring journey of Veeyapuram village and Village Boat Club
e4m Staff Aug 29, 2025 3:54 PM
Anjana is currently the anchor of Aaj Tak's prime time show 'Black and White'
With millions following her across television and social media, she stands as one of the most influential women in Indian media today
e4m Staff Jun 12, 2025 10:18 AM
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
Simran Sabherwal Jun 5, 2025 9:14 AM
Paritosh has been with Kotak for over three decades and has been heading the Wholesale Banking business since 2022
The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma
e4m Staff Apr 22, 2025 3:10 PM
While Louise Koh has been appointed as Managing Director - Havas Media Singapore, Deanson Lee has been elevated to Managing Director - Digital
e4m Desk Apr 22, 2025 12:10 PM
After Sudhir Chaudhary’s departure, AajTak unveils a high-voltage prime-time revamp led by Anjana Om Kashyap, Neha Batham, Shweta Singh, and Syed Ansari
e4m Staff Apr 7, 2025 11:32 AM
Anjana Om Kashyap, Managing Editor of Special Projects at TV Today Network Ltd, has featured in IMPACT Top 50 Most Influential Women of 2024 list
He has previously been the Co-Founder and Chief Business Officer for over three years since April 2021 of IHX
e4m Staff Nov 14, 2024 10:24 PM
Philip Royappan, General Manager - Marketing, Funskool discusses competition, the evolution of marketing and distribution post-COVID, and the growing relevance of toys for kids
Simran Sabherwal Oct 28, 2024 1:08 PM
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
e4m Staff May 30, 2024 8:44 AM
The collaboration will extend beyond mere endorsement, boAt and the filmmakers will collaborate on exclusive content that explores the intersection of film and audio
e4m Staff May 19, 2024 10:00 AM
Anjana Om Kashyap to embark on a journey across 100 cities in India in a helicopter
e4m Staff Apr 16, 2024 5:24 PM
Anjana Om Kashyap, Senior Executive Editor, Aaj Tak engaged in a fireside chat at e4m NewsNext Summit 2024 & spoke on the challenges the media industry faces in the world of social media & propaganda
‘The Steel of India’ campaign has been executed by Ayappa K.M. and Bharat Sikka
e4m Staff Mar 23, 2024 11:35 AM
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
e4m Desk Feb 22, 2024 11:01 AM
With general elections around the corner, Anjana and Anjana 2.0 will be seen in a partnership both on-ground and on-screen
e4m Staff Sep 21, 2023 2:41 PM
The alliance brings one-of-a-kind technology and programmatic-enabled gaming inventory solutions to the Indian market
NATIVE CONTENT Sep 11, 2023 10:51 AM
Previously, she worked with Prefect Relations as the Branch Director
exchange4media Staff May 24, 2023 12:26 PM
Kaushik was previously with Weber Shandwick as Vice-President for seven years
exchange4media Staff Apr 11, 2023 11:33 AM
He was previously the business head for Royal Enfield (India and SAARC)
exchange4media Staff Mar 2, 2023 1:53 PM
Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
exchange4media Staff Dec 19, 2022 5:37 PM
As SVP at Pidilite, he will be in charge of scaling up the business with complete P&L ownership
exchange4media Staff Nov 21, 2022 11:36 AM
Prior to this, Gala was Marketing Director at Johnson & Johnson
exchange4media Staff Nov 15, 2022 11:25 AM
The digital film has been conceptualised by The Script Room
exchange4media Staff Oct 15, 2022 7:42 AM
They’ll focus on further enhancing the portfolio of CollegeDekho Assured, the company said
exchange4media Staff Oct 11, 2022 3:22 PM
The campaign film has been created in collaboration with DDB Mudra
exchange4media Staff Aug 22, 2022 1:06 PM
Nazneen Joshi, Nikhil Kashyap and Neelanjan Dasgupta get new designations
exchange4media Staff Jun 9, 2022 3:43 PM
Ayyappan Raj, Co-Founder of The Scriptroom shares more about the writer’s room culture and working on new-age brands
exchange4media Staff Jun 3, 2022 11:01 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Aug 5, 2021 8:50 AM
The platform's roster of musical stars comprises Shibani Kashyap, Mohit Chauhan, Neeti Mohan, Ankit Tiwari, Ustad Rashid Khan, Nooran Sisters and others
exchange4media Staff Jul 30, 2021 2:02 PM
Sean Pompeus appointed as Associate Vice President and Business Director and Jude Jayaprekash as Creative Director at Lowe Lintas, Sri Lanka
exchange4media Staff Jul 2, 2021 4:17 PM
Event will be organised by GKPD, I Am Buddha Foundation and the Anupam Kher Foundation.
exchange4media Staff May 29, 2021 8:39 PM
ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films
exchange4media Staff Mar 1, 2021 8:21 AM
The two-part webinar will feature a fireside chat and a panel discussion
exchange4media Staff Jan 21, 2021 9:03 AM
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20
Misbaah Mansuri Nov 19, 2020 9:22 AM
Khatri has ventured into edutech space with Digividyapeeth Learning, an online learning platform
exchange4media Staff Jun 11, 2020 2:40 PM
Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores
exchange4media Staff Mar 16, 2020 8:55 AM